1. Weiland Standard Programs
Hello
Welcome to a brief introduction of our Weiland Coastal Standard Program
As we’ve heard countless times, it’s more than just a quote program, it’s a unique sales tool
A handful of dealers and reps helped us get to this point and we continue to receive great feedback and input
Much of which has been reflected in this updated presentation
I hope you’ll walk away realizing how easy it is to quote and walk a potential client through the process
At the same time, the simplicity of this program does not take away from the importance of reviewing drawings, installation and other related documents.
And we the previously launched coastal impact version is about to go live on the website very soon.
Weiland Standard Programs
July 2016

2. In the next 45 minutes or so …
We’ll talk about the Weiland Standard Programs including why and how it works and how to access the program on our website. The WSP is a great sales tool and qualifying tool that can help save you time thus enabling you to sell more big doors. 

3. Weiland Custom Doors (lots of options! Too many?)
If you’re familiar with decision or choice fatigue, you’ve probably experienced how confusing or frustrating it can be facing this type of menu at a drive through window, especially with a car full of kids. At some point you give up, roll down the windows, and tell everyone to order their own meal!
I think over the years, Weiland’s ingenuity and offering of unlimited sizes, configurations and performance options have, at times, been overwhelming for many customers and we’ve actually lost business or frustrated potential clients.
We’re still prepared, able and love the opportunity to work with our great super high end, super custom clients. But we also needed to address another, probably bigger, market opportunity with something more like this……

4. Weiland Standard Program (keep it simple)
… The Weiland Standard Programs. This is our attempt to make it much easier for clients to buy big doors and provide a much more enjoyable experience. And why not provide significant savings and a shorter lead time at the same time?

5. What Does the Weiland Standard Program Do For You?
Expands Market
Expands Reach
Expands Capacity
Expands Sales!
What does the Weiland Standard Program do for you?
As you probably know, our doors have been combined with many window brands and we’ve needed to match all of their colors. The result was every color was custom and it caused longer lead times and higher small job set up costs.
We’ve taken the opportunity to stock extrusions in Andersen’s 3 most popular colors, dark bronze, black and Colony White. This has helped generate the lion’s share of savings in time and money we’re able to offer with this program.
The lower price point expands our market opportunities by moving into the void between lower priced, lesser performing Multislides and our high end, high performing custom Liftslides
A much simpler offering is easier to present and can help shorten the sales cycle providing an opportunity to expand our reach by getting in front of more potential customers. (You’ll see that while this program allows you to answer only 10 quick questions to order a door, there are actually over 500 combinations of sizes, configurations and options included in this offering.
A limited offering of sizes, configurations and stocked colors allow for already prepared drawing and production packages for a shorter lead time which expands our capacity
….. And of course, this should all lead to more SALES!

6. WSP Options (after size and configuration)
Glass
IG LowE272
IG LowE366
Black/mill/bronze spacer
Track Type
Patented Flush Drainage Track
Flush Track with Transverse Drains
Hardware Styles
Standard GU
Dark Bronze or Mill
Atlanta
Rustic Umber, Oil Rubbed or Satin Nickel
Rocky Mountain Flush (at an up-charge)
Dark Bronze or White Bronze Brushed
Exterior Paint Color
(Kynar 70 2-part, AAMA 2605)
Colony White (E-series)
Dark Bronze (AW)
Black (AW)
Review options noting that ONLY the flush handle and screen options add cost.
Note the 20 year warranty on Cardinal glass up to 60 sf.
Note the 10 year warranty on Cardinal glass up to 84 sf. – NOT COMMON!
Note the 20 year warranty on Kynar paint
Note that both the track types are AAMA tested for water, but that the patented flush track is the track included on our hurricane rated doors.
In addition to the glass warranty noted above, if Cardinal IG units with Low E 272 or 366 (¼” over ¼” with ¾” spacer) are specified, the following warranty applies based on square footage: Up to 60 sq. feet – 20 year warranty, 60 sq. ft – 80 sq. ft – 10 year warranty.
Interior Wood Type
VG Doug Fir
African Mahogany
Pine
Alder
Screens (at an upcharge)
See terms & Conditions for more detailed warranty info

7. WSP Coastal Options (after size and configuration)
Glass
Single Impact Lami 240, 272, 366
IG Impact Lami 240, 272, 366
Black/mill/bronze spacer
Track Type
Patented Flush Drainage Track
Exterior Paint Color
(Kynar 70 2-part, AAMA 2605)
Colony White (E-series)
AW White
Dark Bronze (AW)
Black (AW)
Hardware Styles
Standard GU
Dark Bronze or Mill
Atlanta
Rustic Umber, Oil Rubbed or Satin Nickel
Rocky Mountain Flush (at an up-charge)
Dark Bronze or White Bronze Brushed
Shoot Bolt
Actuator & Grommet
Review options noting that ONLY the flush handle and screen options add cost.
Note the 20 year warranty on Cardinal glass up to 60 sf. (40sf Impact)
Note the 10 year warranty on Cardinal glass up to 84 sf. – NOT COMMON! (60sf Impact)
Note the 20 year warranty on Kynar paint
Note that both the track types are AAMA tested for water, but that the patented flush track is the track included on our hurricane rated doors.
In addition to the glass warranty noted above, if Cardinal Laminated (single or IG) units with Low E 240, 272 or 366 are specified, the following warranty applies based on
square footage: Up to 40 sq. feet - 20 year warranty, 40 sq. ft - 60 sq. ft - 10 year warranty
Interior Wood Type
VG Doug Fir
African Mahogany
Pine
Alder
Screens (at an upcharge)
See terms & Conditions for more detailed warranty info

8. WSP Dealer Price* per Lineal Foot
AWLS WSP
Comparison to:
Low
High
Average
West Coast
$749
$1,681
$1,161
East Coast
$866
$1,944
$1,343
The Dealer Price (including shipping) of a WSP system will be between approximately $750 and just over $1,900 per lineal foot, dependent on configuration and options selected as well as where the door is being shipped. The average price per lineal foot is approximately $1,250 .
The Dealer Price (including shipping) of a WSP-Coastal system will be between approximately $1,300 and $2,900 per lineal foot, dependent on configuration and options. The average price per lineal foot is approximately $1,900 .
Coastal WSP
Comparison to:
Low
High
Average
East Coast
$1,262
$2,884
$1,965

9. WSP Dealer Price* Comparison to Custom (% savings from Custom)
AWLS WSP
Comparison to:
Low
High
Median
Custom AWLS 3%
23%
13%
Custom ALS
-7%
16% 2%
The Dealer Price of a WSP system will be approximately 13% on average less than a custom AWLS system. The savings could be as low as 3% or as high as 23% dependent on configuration and options selected.
The Dealer Price of a WSP system will be approximately 2% on average less than a custom ALS system. The WSP system could cost upto 7% more than an ALS system or 16% less than an ALS system, dependent on configuration and options selected.
The Dealer Price of a WSP-Coastal system will be approximately 16% on average less than a custom Coastal system. The savings could be as low as 3% or as high as 25% dependent on configuration and options selected.
Coastal WSP
Comparison to:
Low
High
Median
Custom Coastal 3%
25%
16%

10. Standard Program Summary
Keep it Simple
Always START with WSP to help establish and manage expectations
Limited options shortens decision and makes selling process more enjoyable
Significant savings over Weiland Custom Pricing
Up to 20% from custom
Remember that multiple door orders can receive additional savings due primarily to shipping savings
“Fewer, Bigger Panel” options
Get a bigger view with more glass
Save another $2,000 to over $5,000 per system just by reducing the number of panels for a more dramatic opening that also eliminates some of the competition.
Reduce lead time to only 8 weeks from order & drawing approval
To summarize some highlights before we enter the quote tool on our website:
Limited options can quickly be expanded by viewing the matrix to help keep focus on “which one” vs. “yes or no”
A customer can easily and comfortably be transitioned to another product if the option costs are still prohibitive without creating unnecessarily high expectations for a day or two while waiting for a custom quote.
After reviewing expanded pricing for doors just outside the WSP, please call the office regarding how to place the order.
Current payment terms remain the same
50% deposit to start and 50% prepayment or COD
Extension of Andersen credit terms is in process
Expanded Pricing
Want other custom colors? add $4,500 , 10 week lead time from color approval (2 part Kynar)
Want a custom size but same configuration with WSP color? use next size up price , add $1,000 , 10 week lead time from approved drawings
Want custom color and odd size? use next size up, add $5,500 , 10 week lead time

11. Live WSP Presentation on Website

12. What’s Next? What do I need to do next? Sell More Doors! Thank you!
Dealers and reps work together to asses their market, determine capability (sales and install training to sell big doors), and consider display
If appropriate, register for the website. Dealers and reps to review and train sales staff on use of the Weiland Standard Programs
AFTER reviewing WSP pricing, don’t hesitate to call your Andersen support team for help. Closing ratios triple after seeing WSP pricing or requesting a revised custom quote! CALL US!
Stress the importance of website registration, training and installation!
Sell More Doors!
Thank you!