1. Telecom Conference - Israel
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Telecom Conference - Israel
19 June 2001

2. Leading Content in the Future of Multi-channel Television
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Leading Content in the Future of Multi-channel Television

3. Multi-channel TV is growing across Europe
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Multi-channel TV is growing across Europe
Multi-channel HH’s (m)
% of TV HH’S
% of TV HH’s
Multi-channel HH’s (m) 68 75 79 85 94
105
119
138
152
163
26%
29%
30%
32%
35%
39%
44%
51%
55%
59%
1996
1997
1998
1999
2000E
2001E
2002E
2003E
2004E
2005E
Source: Merrill Lynch (December 2000)

4. Audience Migration to Multi-channel TV
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Audience Migration to Multi-channel TV
US Network vs Cable Audience Share
UK Multi-channel TV* Audience Share
90%
19%
73%
Network
17.8%
80%
70%
60%
54%
50%
15%
40%
46%
30%
27%
Cable
11.8%
20%
10% 0% 92 93 94 95 96 97 98 99 00
10% 97 Q2 Q4 98 99 00 01 Q1
Source: PwC ‘Global Entertainment and Media Outlook’ (Sep 00)
Audience share calculated as a % of total rating points
Networks: ABC/CBS/NBC/Fox/UPN/WB
Source: IPA Publications ‘Trends in Television 2001 Q1’
* Pay TV represents all non terrestrial commercial channels

5. Growth Drivers of Multi-channel TV
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Growth Drivers of Multi-channel TV
Heavy investment in distribution infrastructure
New technologies creates new distribution outlets
Consumers want more choice
Targeted reach for advertisers
Large supply of Pay-TV channels
Growing demand for quality content

6. Mega Brands Will Dominate
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Mega Brands Will Dominate

7. Consumers Want Local Services
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Consumers Want Local Services UK
France
Spain
International
Channels
87%
75%
74%
Germany
Italy
Norway
45%
100%
79%
Date: As at June 2001

8. Main-Stream Genre are Main Offering
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Main-Stream Genre are Main Offering UK
France
Spain
- Ent.
- Sport
- Children
- News
- Music
- Nature
73%
70%
61%
Other
Germany
Italy
Norway
67%
71%
68%
Date: As at June 2001

9. Access to Content is Key
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Access to Content is Key
Depth of library to support hundreds of hours per year
Evergreen source of new product to drive rating
Importance of programming franchises
Quality and Quantity

10. Children is a Main Programming Anchor
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Children is a Main Programming Anchor
Library
Local Content
Interaction
Parental Approval
A primary reason for subscription
Reduce churn

11. Fox Kids Europe Fully integrated pan European
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Fox Kids Europe
Fully integrated pan European
children’s entertainment company
Channels
Owns and operates fully localised children’s channels
Broadcasts in 54 countries, reaching more than 24 million homes in 16 languages
Programme Distribution
Distributes programmes to terrestrial broadcasters and third party cable and satellite channels
Over 120 broadcasters in 50 markets
Consumer Products
Licenses merchandising rights to the Fox Kids library and third party properties throughout Europe
Local offices in all major markets; represented in 24 countries
Online & Interactive
Localised websites in 13 languages
Establishing the leading pan-European online community for children

12. Fox Family Worldwide (*)
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Ownership Structure
Fox Broadcasting
Saban
49.5%
49.5%
Fox Family Worldwide (*)
76%
Fox Kids Europe N.V.
Public Shareholders
24%
* Allen & Co. owns 1%

13. Strong Library 6,000 episodes
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Strong Library 6,000 episodes
Ownership of Major Programming Franchises

14. Pan-European Channel Platform
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Pan-European Channel Platform
Broadcasting local children’s channels in 54 countries
Reaching 24 million homes in 16 languages
N’lands UK CEE France Germany
5.9 m 5.4 m 4.5 m m m
Nordic Poland Spain Italy Israel
1.5 m 1.4 m 1.1 m 0.7 m 0.1 m
[1.2 m *]

15. Fastest growing channel in Europe
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Channels Expansion
Distribution
Operated by local management
520 carriage agreements
Major DTH agreements are years long
410 advertisers (FY 2000) 25
CAGR = 78%
24.0
19.9 20
15.1
13.5 15
Millions
HH’s
12.2
10.7
9.0 10
9.5
6.4
7.7
3.5 5
6.1
4.3
3.5
Yr Ended 31 May: 1997
1998
1999
2000
Dec-00
DTH
Cable
Fastest growing channel in Europe

16. Audience Leadership Market Placing Channel Feed Demographic Source
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Audience Leadership
Market Placing
Channel Feed
Demographic
Source
#1 Netherlands K6-12, Nationally Intomart, May 2001
#1 Scandinavia K6-10, CSD (Norway) Gallup Norway, Mar 2001
#1 France K4-10, CanalSatellite IPSOS, Apr 2001
#1 Spain K4-12, Digital Satellite Sofres, May 2001
#2 Poland All viewers 4+, Wizja TV AGB Polska, Apr 2001
#3 UK K4-15, Digital Satellite BARB/TNS, May 2001
Strong local approach
75% of channel programming from own library

17. Competitor Analysis Children’s Channels
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Competitor Analysis Children’s Channels
Subscribers (mil) UK Neth France Germany Spain Italy Scand Poland CEE Israel Total Lang’s
Fox Kids
Cartoon
Nickelodeon
Disney
Other Local
Channels (a)
(b)
(a)
UK: Discovery Kids, Trouble; BBC digital services expected Autumn Netherlands: Kindernet. France: Canal J, Teletoon. Germany: Junior. Spain: Megatrix, Club Super 3, Planeta Jr. Italy: Raisat Children. Israel: Hop, Children Channel. CEE & Poland: SuperMax, Minimax, Fantastica.
(b)
As of Aug 2001, currently reaching 5.2 mil

18. Strong emphasis on local content and interactivity
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Fox Kids Israel
JV with Arieh Saban
Launched February 15, 2001; 14 hours/day (6: :00)
Currently reaching 120,000 digital cable subs
Team of 24 people managed by Tami Landsman
Access to Saban library and with local productions
Local website in Hebrew
Channel is designed for Israeli market
Strong emphasis on local content and interactivity

19. Multi-channel TV in Israel Recent Developments
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Multi-channel TV in Israel Recent Developments
Launch of DBS - July 2000
Digital Cable - April 2001
Tiering - August 2001
Advertising on 5 thematic channels
Multi-channel TV is already reaching 1.35 million HH’s

20. Israel is not a small market ! Multi-channel TV Subs (Mil)
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Israel is not a small market !
10.2
Multi-channel TV Subs (Mil)
4.7
3.4
2.4
2.4
1.35
1.3
1.2
1.0
0.3 UK
France
Spain
Germany
Italy
ISRAEL
Denmark
Norway
Portugal
Greece

21. Multi-channel TV in Israel Creation of an efficient market
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Multi-channel TV in Israel Creation of an efficient market
MINIMISE REGULATORY UNCERTAINTY
ALLOW ADVERTISING ON ALL CHANNELS
Economic incentive for better programming
Motivate launch of additional local channel
Maximum benefit to the consumer

22. Multi-channel TV in Israel Opportunity for Win / Win / Win situation
22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt
Multi-channel TV in Israel Opportunity for Win / Win / Win situation
Channels
Cable / DBS
Consumer
Better
Economics
Quality
Variety

23. 22 ספטמבר 18
yeled\Research Analyst Presentation\Fox Kids YNON.ppt