1. Cumbria Museums Partnership An Entrepreneurial Approach
Sustainable Futures Conference
20 June 2012

2. Summary What was our project about? Why was it important for us?
What challenges did we face?
How did we overcome them?
Did we achieve everything we wanted?
How will it help us in the future?
Sustainable Futures Conference
20 June 2012

3. Cumbria Museums Partnership
The Beacon
The Brantwood Trust
The Dock Museum
Lakeland Arts Trust
Tullie House Trust
The Wordsworth Trust
Sustainable Futures Conference
20 June 2012

4. Project Aim & Objectives
To generate income
Realising collective potential
Developing entrepreneurial capabilities
Sustainable Futures Conference
20 June 2012

5. Methodology Appoint consultants 24 project ideas
Brainstorming workshop
Assessment criteria
Timescale
Reward
Risk
Resources
Collaboration
Sustainable Futures Conference
20 June 2012

6. Methodology Shortlist 3 projects Retail product development
‘Pack in a Sack’
Archive exploitation
Sustainable Futures Conference
20 June 2012

7. Retail Product Development
Goal
Increase spend per visitor and improve margins
Achieved by
Developing bespoke products
Joint purchasing of existing products
Sustainable Futures Conference
20 June 2012

8. Retail Product Development
Retail review
Action plan
Retail Working Party
New product – 3D panorama
Sustainable Futures Conference
20 June 2012

9. ‘Pack in a Sack’ Goal Achieved by
Increased earned income through greater penetration of existing visitor market
Achieved by
Promotion to walkers
Sustainable Futures Conference
20 June 2012

10. ‘Pack in a Sack’ Market potential Cultural walks Refining the concept
Retail → marketing
Print → online
Focus groups
Prototype
Sustainable Futures Conference
20 June 2012

11. Archive Exploitation Goal Achieved by
Generate income from our collections
Achieved by
Royalty-based licensing of images
Sustainable Futures Conference
20 June 2012

12. Archive Exploitation Online promotion
Diversity – strength and weakness
Subsumed into retail development
Sustainable Futures Conference
20 June 2012

13. Governance & Organisation
Joint trading company?
Brand identity
Copyright
Trading income
Sustainable Futures Conference
20 June 2012

14. Why was it important for us?
Common need – diversify income streams
Working in partnership
Pooling expertise
Broadening horizons
Sustainable Futures Conference
20 June 2012

15. Challenges Diversity of partners Geography Timescale
Environmental factors
Capacity
Sustainable Futures Conference
20 June 2012

16. How we overcame them Use of consultants Focus on priorities
Broadening pool of expertise
Sustainable Futures Conference
20 June 2012

17. Did we achieve everything we wanted?
Entrepreneurial ideas & expertise
Effective partnership working
New product development + action plan
-ve
No quick win
Pack in a Sack not fully developed
Climate not conducive to risk taking
Sustainable Futures Conference
20 June 2012

18. How will it help us in the future?
Collaborative working
Raised profile
Portfolio of ideas
Shift in mindset
Sustainable Futures Conference
20 June 2012