1. The Demonstration Effect
Cultural Impacts of Tourism
UNBC – Outdoor Recreation and Tourism Management

2. What are you talking about?
The demonstration effect is the occurrence of indigenous (natives) and rural communities and adopting western style and behaviour that have been observed in visiting tourist through demonstration and interaction
I.e natives adopting new technologies
“the demonstration effect is seen as corrupter of values in a place that have strong cultural influences and strict societal norms”

6. Acculturation
The process of acquiring or modifying a certain culture for the benefit of tourist demand
Eg’s include: Changing components of dance to meet the tourist schedule, budget, and photography needs
Allowing people and cameras into sacred buildings
Wearing formal dress on a regular basis

9. The Hula Dance: Traditional Hawaiian Dance that has been altered and shortened

11. Modernization
Comes in the form of improved infrastructure, enhanced economy and change in values
Allows developing countries to improve their social status but forces them to give up their cultural identity.
Eg – Cuba (communist)

12. Negative Impacts
Change of indigenous peoples’ values and behaviours that could lead to disrespect of traditions, which may lead to disintegration of host community
Desire for wealth may lead to people moving to cities to try and become wealth, which removes key people and knowledge from tribal communities

13. That’s All Folks