1. Sam Smolik Vice President, Global Downstream HSSE, Shell
Achieving GOAL ZERO in Road Safety
Sam Smolik
Vice President, Global Downstream HSSE, Shell
16 February 2009
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2. Our Drive for Goal Zero
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3. Why is Shell, an energy company, interested in road safety?
Delivering Product
Building important new projects
Day-to-day travel
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Road Transportation is integral to business

4. The Shell Road Safety Standards
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5. Equipment
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6. Behaviour
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7. Behavior…As easy as…..?
Consequence
Behavior
Antecedent
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8. Behaviour (and the use of technology)
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9. The Shell Road Safety Expertise Centre
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10. Working Externally
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11. Sakhalin II Oil and Gas Project
Phase 1
Massive project in a frontier environment.
Russian and international workforce: 17,000 people.
Challenging driving conditions and driving cultures.
60 million km driven every year.
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12. Sakhalin Road Safety Partnership GOVERNMENTAL ORGANISATIONS
BUSINESS
CIVIL SOCIETY
GOVERNMENTAL ORGANISATIONS
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13. SRSP Seat Belt Campaign
Campaign focused on:
Raising of awareness of community about seat belts
2. Education about seat belt myths and realities
3. Enforcement by Traffic Police
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14. Launch event supported by:
The Middle East and North Africa Road Safety Partnership* (working title)
Launch event supported by:
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UN-ESCWA

15. Global road fatalities (WHO and WB)…
300%
300%
Actual
Projected
Asia
200%
200%
Africa
Middle East
Latin America
100%
100%
Russia
World Report on Road Traffic Injury Prevention - WHO Changes from base year of is actual and 2010 and 2020 are projected.
Projection show that between 2000 and 2020, road traffic deaths will decline by 30%in high income countries, but will increase substantially in low and middle income countries. In 2002, it was estimated that 1.2 million people per year lost their lives due to road crashes and an estimated 20 to 50 million people per year are injured due to road crashes.
OEDC
-50 %
-50 %
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2020
1990
2000
2010
…clearly a very serious challenge
Source: World Report on Road Traffic Injury Prevention

16. Approved projects for implementation 2005 - 2008
Seat Belt Campaign
Pre-hospital Care Project
Safe Routes to Schools
Victims remembrance day
Black Spots Improvement Project
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17. Hearts and Minds A driver training session in Poland
Drivers in Turkey pose for a ‘Safety Day’ photograph
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18. Road Safety Programs
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19. An overview of Shell activities
My Focus today
An overview of Shell activities
Shell: Global road safety practices
The importance of pubic and private sector collaboration.
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20. A problem outside of Shell too……
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21. Road Transportation: A major concern for Shell
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