1. Introduction to SmartGridAsia.US LTD
By Terry Chandler
Team Leader

2. What is SmartGridAsia.US
A new Asian business development management team focused on the SmartGrid market.
A single point of contact resource for companies entering the Asian SmartGrid market
marketing
sales management
technical sales
technical support
local service centers
commercial transaction capability in the major markets of Asia.
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3. Why outsource Asian Business development for SmartGrid products?
Because the Asian market is really 18 unique markets.
SmartGrid defines a market segment so resources can be focused.
Doing business with utilities in Asia is all about long term relationships. SGA.US has those relationships.
Dramatically reduce the time to market.
Virtual instant market presence
Share expensive resources to manage costs to enter Asian Markets.
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4. Services offered by SmartGridAsia.US LTD
Sales management for the region.
Recruit and train distributors as needed.
Forecast business by major market
Manage distribution channels
Sales plans and key account strategies.
Marketing for each major market.
Local literature
Local advertizing
Feedback for local product features
Shared exhibition and product shows
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5. SmartGridAsia.US technical services
Local engineers to do technical product presentations in local language
Translation of technical material
Training of local customers
Feedback on technical features required for local market
Service center for major markets
Accompany customers to factory for training or product acceptance
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6. SmartGridAsia.US busines services
Local distribution channel in all major markets.
Financially and technically qualified local companies that are part of the SGA.US team.
Have long term relationships with local utilities
Are very familiar with local SmartGrid market
Local commercial transactions in major markets
Local currency for customers, US $ for suppliers
Legal and documentation requirements for each major market
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7. Smart Grid Asia
Part of a worldwide revolution (not evolution) in how the electric utilities will operate and do business.
A modernization of the basic electrical system and the business of electrical supply.
A market discontinuity, no longer business as usual. No proven road map for utilities.
A once in life time business opportunity for suppliers to the electrical utilities.
A new market with new demands for new technology, new ideas, new business models.
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8. SmartGrid market for business
Large Government investments in technology (Est 45 Billion $$ by 2015)
Demand for new technology to solve problems created by SmartGrid changes in the network
Demand for grid and network monitoring points. SmartGrid sensors
Demand for software, data, data analysis, reporting and new control
Demand creative solutions to integrate existing electrical networks with new technology
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9. Drivers of the Smart Grid Asia
Governments and their desire to show action to the voters. “ Green power”; new high tech jobs; new business
Utility owners and their desire for increased return on investment with reduced operating costs and improved reliability and quality of supply. (QOS)
Utility operations management and their desire to lower operating costs and integrate new technology
Utility Engineering management and their desire to modernize the network and it’s operation with new technology
Technology advances in almost every aspect of the utility business that have not been adopted because of the extreme conservative nature of the electrical utility business.
Transmission and Distribution inefficiency. (see next slide)
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10. Electric network effeciencies?
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11. 2005 to data
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12. Electricity Market growth Asia vs the USA and world
2004 Asia MW was approximately the same as USA with 10 times population 2007 Asia MW-hr was nearly double the USA. With 10 times the population.
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13. SmartGrid plans for alternative energy sources
Utilities are resistive to adapting them because of the costs to connect and the risk to the network stability/reliability/QOS.
Small percentage of the total power required
Most are not available 24/7
ROI is not within the utility business model.
SmartGrid is forcing them on the utilities by government regulation and political action.
Now the utilities must learn how to integrate these sources
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14. Smart Grid areas of change
Electrical Network structure
More sources, more switching, more automation, more monitoring points, more data, etc
Engineering
Complexity will increase
More communication/networking/data
Control systems
Integration of all energy sources
Integration of new technology
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15. Market discontinuity I
The business model for utilities has not changed in recent history.
Heavily regulated
Government operated
Conservative (little room for creativity)
Very slow to adapt new technologies (so few new technologies developed)
Power engineering
Investment expects a fixed return. Low risk
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16. Market opportunities with SmartGrid
Investments in new technologies or new applications of old technologies
Network self healing
Automatic fault location
Automatic islanding to micro-grids
Integration of large and small energy storage devices. Substation size to electric cars
Two way data communications at every level
A data network to parallel the electrical network
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17. Business opportunities
Depends on the stage of development of Smart Grid in that utility or country.
Investigative and road map development.
Consulting and relationship building
Research and pilot project
Data integration
Software
Small systems
Identify requirements
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18. SmartGridAsia.US Market Area
SGA.US locations
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19. SmartGridAsia.US Clients
PQT International division restructed and renamed to SmartGridAsia.US.
Dranetz-BMI Inc, a manufacturer of PQ instruments and SmartGrid monitoring systems;
Electrotek Concepts Inc power engineering services company that sells an Enterprise level software system for Smartgrid monitoring.
Ecelon Corp, Smart metering and AMR systems with PLC technology,
PQSI PQ mitigation solutions, and Intellipower UPS.
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20. Historical clients of SMG.US
PQT(Now SMG.US) has had long term consulting and business arrangements in Asia with
Oneac (now Chloride),
S&C Electric PQ division,
Vectek PQ solutions (now ABB),
Reliable Power Meters (now Fluke).
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21. Team members SGA.US Terry Chandler, Team Leader
16 years experience in Semiconductor test market
20 years experience in Asia market
Founder/Owner Power Quality Thailand LTD/PQ Inc USA
Sandra McCardell, Int’l marketing specialist, energy savings and quality of supply.
Eric Stojkovich, Int’l business financial specialist and business development.
Jay Babin, Int’l green energy specialist and bio- technology development
P.G Phang, Int’l service and technical support engineer.
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22. Distribution company Partners
B&P Seoul Korea. Semiconductor and manufacturing companies in Korea
Vatek, Seoul Korea. Electric utilities Korea
Power Quality Thailand LTD. Electric Utilities
SCL Manila Philippines , Electric Utilities
Thag LTD, Malaysia. Electric Utilities
Quatek, Taiwan. Electric utilities and semi- conductor companies
BJHT, Beijing. Electric utilities Northern China
Shanghai S. Power, Utilities Southern China
Cyronix, Mumbai. Utilities in India
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23. Contacts Terry Chandler 1-928-941-3943 or 662-373-6340
Ms. Sireelux Chunhanitchoopong.
Marketing Administration
SmartGridAsia.us Tel fax
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