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BreezeText Marketing On SMS

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Presentation on theme: "BreezeText Marketing On SMS"— Presentation transcript:

1 BreezeText Marketing On SMS

2 Overview: Everyone is Texting
Canadians sent and received a total of 607 million text messages using Common Short Codes in Q Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. A total of 2.8 billion Common Short Code messages were sent and received by Canadians in 2011, up from the 2.3 billion messages in 2010.

3 Overview: Everyone is Texting
Canadians sent over 23.8 billion person-to-person text messages in Q More than 8 billion person-to-person text messages were sent in June 2012 alone, which represents an average of approximately million messages per day. Total text messages sent in 2011 numbered 78 billion, up from the 56.4 billion messages sent in 2010.

4 Mobile text delivers the most impactful campaigns:

5 Why Participate in BreezeText?
Increase customer loyalty with SMS Marketing – Send SMS promotions to your customers with SMS newsletters. Boost customer interactions with Text message marketing – Use SMS Contests to create new ways for customers to interact with your business. Survey your customers with SMS marketing – Use SMS polling to get instant feedback from customers on their mobile phones. Engage new customers with text message marketing – Give customers the information they want, when they want it with SMS auto responders.

6 Examples of BreezeText
Increase customer loyalty with SMS Marketing – Send SMS promotions to your customers with SMS newsletters.

7 Examples of BreezeText
2. Boost customer interactions with Text message marketing – Use SMS Contests to create new ways for customers to interact with your business.

8 Examples of BreezeText
3. Survey your customers with SMS marketing – Use SMS polling to get instant feedback from customers on their mobile phones.

9 Examples of BreezeText
4. Engage new customers with text message marketing – Give customers the information they want, when they want it with SMS auto responders.

10 Why Participate NOW! Drive Web Traffic with Text Marketing:
Text for Link allows you to add a link to a text message to drive click-thru traffic to your website on mobile phones. Trackable, the link takes a user to a promotion, online store, contest, or coupon on their mobile browser. Reach Audiences on their Mobile Phone: 44% of Canadians are texting and over 90% of them have a mobile phone. Mobile phones users typically have their phone with them 90% of the time. Mobile accounts for less than 2% of Total Advertising.

11 Why Participate Recap Click-Thru Traffic: Provide easy to navigate links in your SMS. Drive people to your website, Facebook, Twitter or Blog and measure the click-thru and conversion rate of your advertisement. Measure Performance: Measure the campaign with mobile tools to view your campaigns success and measure a clear ROI by using the Pay-per-text model for Marketing on SMS. Phone Numbers: Capture mobile phone numbers for opt-in text alerts and build personal, effective and long term conversations with your customers. Text Broadcasts: Send timely broadcasts anytime to your text alerts list. Engage customers with campaigns, specials and coupons.

12 Details of How BreezeText Works
Prepackage out of the box applications to Build a List and Broadcast to a List Simple SMS Keyword Look up for availability Maximum of 160 characters in text, can include URL, tiny URL, phone numbers etc. Short Code across all Major Canadian Mobile Operators Rogers, Fido, Bell, Telus, SaskTel, MTS, Wind, Videotron Shared Short Code Reporting and analytics for customers

13 How BreezeText Works? Get customers to opt into your SMS broadcast, or already have a database who has accepted to receive SMS broadcasts. To get customers to opt into your list, they must type in the keyword to the short code i.e Give it a try: Text BREEZE to The process looks like this……………

14 Text PIZZA to 51051 How BreezeText Works? 1. 2. 3. 4.
After auto responder message, pick a frequency, i.e every Wednesday. Text PIZZA to 51051 MON. TUE. WED. THU. FRI. 3. 4. Coupon or Promotion draws the clients back to business. SMS clients weekly special. Pizza Restaurant Pizza Restaurant

15 Timing is Perfect! High Traffic Season is around the corner
Build your Mobile List now for marketing throughout 2013 Build Loyalty and engagement with your customers Add SMS services to your existing marketing campaigns Up sell other services, PPC, mobile web site, apps


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