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Chapter 6: The Web and E-Commerce

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Presentation on theme: "Chapter 6: The Web and E-Commerce"— Presentation transcript:

1 Chapter 6: The Web and E-Commerce
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

2 Learning objectives Web strategy Website information architectures
E-commerce Website marketing Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

3 Newspaper industry Users read news online for free
Impact on print newspapers Internet disruption of business models Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

4 Web strategy (1:2) Inform or entertain audience Influence audience
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

5 Web strategy (2:2) Sell products or services
Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

6 Naming website Uniform resource locator (URL) Domain name system (DNS)
Hypertext transfer protocol ( File transfer protocol (ftp://) Top-level domain Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

7 Managing domain names Internet Corporation for Assigned Names and Numbers (ICANN) Legal disputes Cybersquatting and typosquatting Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

8 Website design Hierarchical architecture
Multi-dimensional architecture Sequential architecture Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

9 User interface design Usability Accessibility
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

10 Software development strategies
Web browser Hypertext markup language (HTML) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

11 Interactive websites Javascript AJAX Flash
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

12 Content management systems
Cascading style sheets (CSS) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

13 E-Commerce Online transactions Security Trust
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

14 Marketing the website (1:2)
Search engine optimization Search terms and key words Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

15 Marketing the website (2:2)
Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

16 Web advertising (1:2) Click-through rate (CTR) Target advertising
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

17 Web advertising (2:2) Search portals Online marketing challenges
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

18 Web 2.0 Crowdsourcing Expanding data Learning web
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

19 Summary Web strategy Website information architectures E-commerce
Website marketing Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

20 NTT DoCoMo case Mobile e-commerce Near-field communications
Osaifu keitai Expansion Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

21 Pandora case Business model Recommendation engine Mobility
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

22 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
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