1. Before we get started… Please turn off all cell phones.
The bathrooms are located…
Please hold all questions to the end, we have a lot of material to cover.
There may be a break halfway through the talk.
The remote on my projector is broken. It only goes in one direction – forward.
I am not an expert. I am a genius!
I plan to both damage and disappoint you…

2. Kindle Publishing Basics
© 2017 / PublishingSuccessOnline.com

3. What is your main goal?
Fun
Fame
Fortune
or all three?

4. In the beginning there was the book, now…
PDF download
MP3 file
Audio CD
Videocast
Workbook
Booklets
Mobile format
Special Reports
Podcast
YouTube
Online Subscription
Course Materials
Affiliate Sales
Tablets / Laptops
Kindle

6. Amazon’s daily ebook unit sales (January 2016):
 TOTAL
1,064,000
Indie Self-Published ebook KU full-read equivalents
155,000
Indie Self-Published regular retail ebook sales
293,000
Small/Medium Publisher ebook sales
204,000
Amazon-Publishing Imprint ebook sales
115,000
Big Five Publisher ebook sales
244,000
Uncategorized Single-Author Publisher ebook sales
53,000

8. Why Kindle?
Amazon makes up a higher percentage of the total US ebook market than the oft-cited 65% figure: when indie books without ISBNs are included in the statistics, Amazon accounts for 74% of all US ebook purchases and 71% of all US consumer dollars spent on ebooks.
80% of eBooks sold worldwide are on Kindle or viewed through a Kindle app.
The true US ebook market, which includes non-ISBN sales, is at least 50% larger than ISBN-limited market statistics from Nielsen and Bowker are estimating.

9. Amazon – big dog on the block
Why Kindle?
Amazon – big dog on the block

10. Content is King!
There will always be a need for writers to create and develop stories, which others can take and embellish with the current technologies.

11. Developing Content Can you relieve a pain? Can you solve a problem?
Do you have a story to tell? (fiction or nonfiction)
What is the story of your life? (memoir or autobiography)

12. What is a Kindle book?
Page count is equal to the level of interest in the information. (woman’s skirt metaphor)
People expect a bit more than a 5-page report for the money if you are calling it a book. (Suggest 15-20K word count.)

13. Kindle Marketing Amazon Prime KDP Select program Kindle Matchbook
Exclusive to Amazon 90 days
Paper copies may still be sold
5 free days (identify s & referrals)
Kindle Matchbook
Kindle Countdown

14. Kindle Critical Elements
Title – front loaded with appropriate keywords
Marketing image
Marketing description
Effective pricing strategy

15. Title
A title is a description of your book, but it can also be interchanged with:
Headline
Subject line
Blog post
Search string

16. Title
Titles must be keyword heavy with the keywords front- loaded in the title

17. Note: White covers need borders.

19. Marketing Image / Book Cover
Requirements for the size of your cover art:  • Minimum of 1000 pixels on the longest side 
For best quality images should be 2500 pixels on the longest side / RGB / JPG.
Your marketing image or book cover needs to be clear and easy to read at a 1” X 2” size – even in black and white.
Stock Photography
RF licenses
Releases

20. Walk through Kindle Set Up

21. Establish your account
Name, address, zip
Phone
Bank account number
Bank account routing number
Credit card

22. https://kdp.amazon.com/

28. Use every single character allotted to you to describe your book.
Use your back copy blurb
Use reviews and testimonials
Use any special connections to people, places, things, or events

29. Use Google Keyword Planner Tool to pick an effective title
Upload a chapter of your book as an URL to to define your keywords.
Search out your competitors keywords and tags.
(Right click > Select “View Source”)
Use the “Type Ahead” feature on Amazon to pick high volume search queries for title ideas and keywords / keyword phrases.

37. Between 2.99 & 9.99 = 70% royalty, anything on either side of these numbers receives a 35% royalty. (Sweet spot = $2.99 to 3.99) [.99 = New FREE?]
Pricing is not so much determined by the quantity of words as the quality of the information
Keep in mind that a larger book may be broken down into several smaller books.

43. You are now published on Kindle!
© 2012 Rik Feeney / PublishingSuccessOnline.com

44. The End Kindle formatting tips to use with MS Word.
Unless anyone would like some basic
Kindle formatting tips to use with MS Word.
© 2017 Rik Feeney / PublishingSuccessOnline.com