1. The 7 Secrets: Building Donor Loyalty Through Monthly Giving
Harvey McKinnon

2. Our Agenda A core problem that non-profits face Monthly gift options
A few myths

3. Our Agenda
4. Where are you stuck?
5. Your best recruitment channels

4. Why you need Monthly Donors…

5. Donor Attrition & Donor Retention
Lose 103 for every gain of 97

6. What attrition means to you?

7. 7 Great Reasons To Act

8. Annual Income Increases

9. Better Relationships

10. Savings

11. Predictability

12. Donors stay longer

13. Upgrading:

14. Convenience

15. A Case Study
Cindy Williams gives $1000 per year to 10 charities

16. Monthly Gift Options

17. A Few Myths

19. Why Your Organization?
Crisis centre hotline saved my son’s life. Seva cured a woman’s blindness; you are the leading organization.

20. What key things do one-time donors look for that convince them to make monthly pledges?

21. Is there an urgent reason to give?
Crisis, deadlines, oral Roberts 7$million Jesus will take me home. TSUMANI 5 minutes $600 million. Matching. Date deadline. Target.

22. Is it easy to give?
Alford Million dollar college gift, would you be willing to explore how you could give more 975, K
amnesty envelope, online event convenience, Marcia asking for a glass of water. IPad give away?

23. How will you measure results?
Mike Bartlett's donor ask this question.. s Stanford social innovation 22 50K only 4 wanted lots. John wood use of facts, numbers. Another gift when you are asked forces you to measure effectiveness

24. Where are you…

26. How Much Do You Ask For?

27. Your best recruitment channels
Mail
Face-to-face
Digital
Phone
Video
Events

28. Your 30 Day Challenge
What will you do within the next 30 days? 1. ________________ 2. ________________ 3. ________________ 4. ________________ 5. ________________

29. Your One Year Challenge
What will you do within the next 365 days? 1. ________________ 2. ________________ 3. ________________ 4. ________________ 5. ________________