1. Italian Companies and Global Presence

2. Revenues of 5.3 mM Euros en 2015
EBITDA of 640 M Euros en 20151

4. Fiorucci International Presence
Export Business Model
Local Market Development (USA)

5. Export opportunity in Italian Meat Specialties
Key Facts
Market
Categories
tons export market
+10,7% growth
c.1,35 Billion Euro
+7,1% growth
Concentration in Europe, also growth region
+13,2% vol.
+7,3% val.
Top 5 markets concentrate c.60%
DE, FR, GB, ES, AT
Vol. Weight
Dry Ham
43%
Mortad.*
22%
Salami
18%
Ck Ham
13%
Pancetta 3%
Bresaola 2%
* Mortadella, Wurstels, Cotechini
Note: 2015 figures
Source: ISTAT

6. Fiorucci Export drivers
Exclusive Range
Innovation
Communication
Sales Focus
Dedicated Organization
Cross-Selling 1 6 2 5 3 4

7. 1- Exclusive Range
CLASSIC
AFFORDABLE
PREMIUM
SERVE OVER

8. New Campofrio Export Range
2- Innovation
New Campofrio Export Range
Better
Best
Rostello
Mortadella
Good
Spianata
Contadino Ham
½ bar Rostello

9. Specialty Distributors & BUs Traditional Modern & Foodservice
3- Sales Focus
Prioritization
Specialization
Specialty Distributors & BUs
Traditional
Modern & Foodservice
Sales Support
“Italian Academy”
Benchmark
Intranet Tools
Trade Fairs

10. 5- Dedicated Organization
Dedicated Export organization to Market and Sell Italian Heritage: Portuguese, Spanish, Italian and French

11. 6- Cross-Selling

12. Fiorucci USA – Local Market Development
Italian Range
All Natural Range
Panino Range