3. VISION: MISSION: #1 HEALTHIEST STATE!
To provide health and wellness opportunities, and to educate and motivate all Iowans to live a healthy lifestyle
*Live Healthy Iowa is a program under the Iowa Sports Foundation*

4. History Since 2002 340,000 Participants shed over 1.2 Million pounds
Nearly 661 Million minutes of Physical Activity logged

6. Are Americans HEALTHY?

7. Which Country Spends the Most on Healthcare?

8. Which Country Takes the Most Medicine?

9. Where Does the U.S Fall on the List of Healthiest Nations?

10. Obesity is Linked to High-Cost Conditions

12. Obesity among U.S Adults has INCREASED 157%!
1990
11.6%
2016
29.8%

15. Common or Normal is NOT EQUAL To HEALTHY
“Obesity is the second leading preventable cause of death worldwide, with increasing prevalence in adults and now children, authorities view it as one of the most serious public health problems of the 21st century.” (Nutrimost)

17. 2017 Iowa Rankings: Obesity #37/50 Inactivity 21/50 Overall Health
15/50
Fruits
Veggies
1.3 srv
1.7 srv

18. Obesity Rates in Iowa
1988
14%
2016
31%
TODAY!
32%

22. Predictions by 2019
Average annual family insurance premium will be 44% U.S median income
Obesity % will rise another 4% to 36-38
Challenge: Medical reimbursements based on OUTCOMES vs. SERVICES RENDERED

23. GOOD NEWS!!

24. 75% of ALL chronic disease is REDUCIBLE, REVERSIBLE & PREVENTABLE with lifestyle changes & choices!!

25. HEALTH = #1 COMMODITY!
SOLUTION:
TAKE ACTION!!

27. Grinnell Mutual:
Lost 1,958 lbs. & Reduced BMI 320