1. Schedule
SWOT / Market Research
7:11 PM

2. 1st
SWOT
Page 1
7:11 PM

3. It is a tool that business use to analysis:
SWOT stands for:
It is a tool that business use to analysis:
Preexisting products
New products
Business
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4. S- Strengths W- Weaknesses O- Opportunities T- Threats
SWOT Stands For:
Characteristics of the idea that gives it a benefit over others.
Characteristics of the idea that gives it a disadvantage over others.
Chances to improve profit/sales etc.
Things that could cause problems for the idea
S- Strengths W- Weaknesses O- Opportunities T- Threats
7:11 PM

5. Think of the iPhone…In Groups…SWOT
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6. From Here, Which Do You Think Are Opportunities, Threats
Strengths, Weaknesses,
Opportunities, Threats
Style.
Intense competition from other phones.
Can sell music with iTunes.
High price.
People may be more likely to use other apple products.
Easy to use.
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7. iPhone SWOT Analysis Strengths Weaknesses Style / Brand Rich UI
High price / High end
Migrate people to Apple
Distribute iTunes content
Intense competition
Highly developed market
Opportunities
Threats

8. Create a SWOT analysis of it
Think of your product
Create a SWOT analysis of it
Present it to another group of students in 10 min
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9. 7:11 PM

10. Market Research - Survey
2nd
Market Research - Survey
7:11 PM

11. 7:11 PM

12. Why is it important? The Purpose of Market Research is to go from:
Thinking about what you want TO
Thinking about what the market wants or needs and demands
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13. How Do Your Do Market Research?
Primary: First-Hand Information
Surveys
A general view of a market gained usually via questionnaire
Interviews
1 on 1 Q & A’s with target consumers to gain opinions about a product or service
Focus Groups
A small group selected from a wider population and sampled for its members’ opinions or emotional responses
Trial and Sampling
The introduction or promotion of a product by distributing trial packages of it
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14. 7:11 PM

15. Chocolate Bar Activity
You need to sell your product: A chocolate bar
What questions could we ask?
Create 6 questions with your presentation team
!! This Is Practice !!
7:11 PM

16. Sample Questions What is your favorite type of chocolate?
Rank your top 3 favorite ingredients (1 being the most favorite, 3 being the least favorite)
Rank your top 3 favorite chocolate bars
How often do you purchase chocolate bars?
Where do you buy chocolate bars?
__ Newsstands __ School
__ Grocery store, Market __ Friends
__ Supermarket __ Convenience Store
How much are you willing to spend for a normal size chocolate bar?
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17. pollev.com/randon
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18. Survey The Class
Consider your own product…and create 6 questions to better understand your market
Ask students within the class the questions that you created
Gather information in your team
Tell me what sort of chocolate bar students in the class would like to have
7:11 PM

19. Homework… Complete your market research questions Begin to research
Bring to class evidence that you have begun your research
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