1. Internal/Organizational
SWOT Analysis
To plan effectively, organizations need to fully understand the dynamics of their internal and external environment and respond accordingly:
Internal/Organizational
Strengths
Weaknesses
External/Market
Opportunities
Threats

2. SWOT Analysis The Environment The Organization OPPORTUNITIES STRENGTHS
WEAKNESSES
THREATS

3. SWOT Analysis: What Next?
Turn your understanding internal and external dynamics into an actionable strategy:
Leverages Strengths
Manages Weaknesses
Takes advantage of market opportunities
Is responsive to market threats