1. Market Analysis - SWOT
A2 Business Studies

2. Market Analysis
The business undertaking a detailed look at the characteristics of a specific market.

3. Strengths Weaknesses Opportunities Threats Strong brand name
Highly motivated employees
Dynamic and progressive organisation
Worldwide brand
Weaknesses
Bad publicity causing poor customer image.
Reputation for low quality
Low level of market share
Many competitors
Opportunities
What is happening in the market?
Are any potential markets overseas growing rapidly?
Could production be switched overseas?
Threats
Changes in legislation making trading in a particular market more difficult.
Actions of competitors
Economic or political conditions. Ie. Recession.

5. Office Shoes Case Study
Commit a SWOT analysis of Office. Present back to class.