1. Higher Business Management
SWOT Analysis

2. Purpose of a SWOT analysis
Process of gathering information about internal and external factors
used to analyse a product, a department or even a whole organisation
helps to reduce the risk involved in decision making

3. Strength
A strength is a factor which a business currently possesses and which it performs effectively eg. has a strong management team.

4. Weakness
A weakness is an area in which the business currently performs poorly, such as having a high level of industrial disputes

5. Opportunities
An opportunity is a potentially successful or profitable activity that the business could take advantage of.

6. Threat
A threat represents a potential problem which the business may face in the future, such as new competitors entering the industry

7. Example of a SWOT analysis for a Chocolate Manufacturer