1. SWOT Webinar Fiber Reinforced Pipe (FRP)
July 23, 2009
SWOT Webinar Fiber Reinforced Pipe (FRP)
Presented by
Bob Fisher, Ameron International
Don Lepley, Hanson Pipe and
Precast

2. SWOT
Strengths
Weaknesses
Opportunities
Threats

3. Strengths and Weaknesses Opportunities and Threats
Internal
Opportunities and Threats
External

4. What is a SWOT analysis? Tool
Provides clarity both inside and outside the organization
Answers, “Where do we fit?”
Goals
“Is this an opportunity that we should go and get?”

5. What is a SWOT analysis?
Strategy? NO

6. Hobas Pipe USA Hobas Pipe USA LP Ameron Municipal Fiberglass Group
Future Pipe

7. Hobas Pipe USA (1) Manufacturing Facility Annual Sales $60 – $100M
Texas
Annual Sales $60 – $100M
Employees: 110

8. Hobas Pipe USA Manufacturing Process
Centrifugal casting inside a fixed O.D. mandrel
Manufactures special fittings

9. Ameron (1) Manufacturing Facility Annual Sales:<$10M
California
Annual Sales:<$10M
Employees: (6) Management/Sales

10. Ameron Manufacturing Process:
Filament winding around a fixed I.D. mandrel

11. FRP Strengths Strong Marketing and Sales Multiple Applications
Direct Bury
Sliplining / Relining / Pipe Bursting
Jacking / Micro-Tunneling
Above Ground
Tunnel

12. FRP Strengths Corrosion Resistance
Good Value for the Corrosion Resistance
Superior Joints

13. FRP Strengths Lighter Pipe Weights High Stiffness Design
Variable wall thicknesses
Improved Hydraulics

14. FRP Weakness Pipe Soil-Structure Design
3% - 5% Installed Deflection Limits
Delivery Cost
OD based not ID based pipe sizes

15. FRP Weakness Recent Jobsite Issues
Delivered Pipe Shape Consistency
Circumferential Cracking
Limited Marketing and Sales Representation (Ameron)

16. FRP Opportunities
Reduced Allowable Limits on Infiltration and Exfiltration
Reluctance for the RCP industry to participate in the sanitary business

17. FRP Opportunities RCP has not invested into research and development
Joint performance is contractor sensitive
RCP Industry Consolidation

18. FRP Opportunities RCP has a poor performance history in many areas
Reluctance to update equipment
RCP constant reduction of technical field personnel
RCP limited competitive product knowledge

19. FRP Threats Added Competitors Consolidation of the RCP Industry
Market expansion
Limited production capabilities
Consolidation of the RCP Industry
Bringing improved manufacturing to more locations
Renewed Interest in the Sanitary Market

20. FRP Threats Increased Recognition of Post Installation Testing
Lower Costs and Improved RCP Manufacturing
Improved Secondary Liner Systems

21. FRP Threats
RCP industry is developing a better understanding of the competition
RCP is developing stronger market allies
Improved Competitor Marketing

22. Summary
Keep a SWOT Analysis Simple. The more complicated the process, the less likely it is to be implemented and used.

23. Questions