1. Chapter Thirty: The Affluent Society
Alan Brinkley, AMERICAN HISTORY 12/e
Chapter Thirty:
The Affluent Society
Copyright ©2007 by the McGraw-Hill Companies, Inc

2. Introduction Chapter Thirty: The Affluent Society
Affluence and Inequality
The American Birth Rate
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3. “The Economic Miracle”
Chapter Thirty: The Affluent Society
“The Economic Miracle”
Sources of Economic Growth
Government Spending
Copyright ©2007 by the McGraw-Hill Companies, Inc

4. “The Economic Miracle”
Chapter Thirty: The Affluent Society
“The Economic Miracle”
Sources of Economic Growth
Government Spending
Suburban Growth
Copyright ©2007 by the McGraw-Hill Companies, Inc

5. “The Economic Miracle”
Chapter Thirty: The Affluent Society
“The Economic Miracle”
The Rise of the Modern West
Population Growth
Copyright ©2007 by the McGraw-Hill Companies, Inc

6. “The Economic Miracle”
Chapter Thirty: The Affluent Society
“The Economic Miracle”
The Rise of the Modern West
Population Growth
Favorable Climate
Copyright ©2007 by the McGraw-Hill Companies, Inc

7. The “Economic Miracle”
Chapter Thirty: The Affluent Society
The “Economic Miracle”
The New Economics
Keynesian Economics
Copyright ©2007 by the McGraw-Hill Companies, Inc

8. The “Economic Miracle”
Chapter Thirty: The Affluent Society
The “Economic Miracle”
The New Economics
Keynesian Economics
Ending Poverty through Economic Growth
Copyright ©2007 by the McGraw-Hill Companies, Inc

9. The “Economic Miracle”
Chapter Thirty: The Affluent Society
The “Economic Miracle”
Capital and Labor
Corporate Consolidation
Copyright ©2007 by the McGraw-Hill Companies, Inc

10. The “Economic Miracle”
Chapter Thirty: The Affluent Society
The “Economic Miracle”
Capital and Labor
Corporate Consolidation
The “Postwar Contract”
Copyright ©2007 by the McGraw-Hill Companies, Inc

11. The “Economic Miracle”
Chapter Thirty: The Affluent Society
The “Economic Miracle”
Capital and Labor
Corporate Consolidation
The “Postwar Contract”
AFL-CIO
Workers Represented by Unions,
Copyright ©2007 by the McGraw-Hill Companies, Inc

12. The “Economic Miracle”
Chapter Thirty: The Affluent Society
The “Economic Miracle”
Capital and Labor
Corporate Consolidation
The “Postwar Contract”
AFL-CIO
Limited Gains for Unorganized Women
Copyright ©2007 by the McGraw-Hill Companies, Inc

13. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Medical Breakthroughs
Antibiotics
Antibiotics and other Pills (PhotoLink/Getty Images)
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14. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Medical Breakthroughs
Antibiotics
Penicillin
Penicillin (E. Pollard PhotoLink/ Getty Images)
Copyright ©2007 by the McGraw-Hill Companies, Inc

15. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Medical Breakthroughs
Antibiotics
Penicillin
Salk Vaccine
The Polio Virus (Reprinted from Schaffer et al, Proceedings of the National Academy of Science, 41:1020, 1955.)
Copyright ©2007 by the McGraw-Hill Companies, Inc

16. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Pesticides
DDT
Handling Pesticide (Photo by Tim McCabe, courtesy of USDA Natural Resources Conservation Service)
Copyright ©2007 by the McGraw-Hill Companies, Inc

17. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Postwar Electronic Research
Invention of Television
Television Set (c. Photodisc)
Copyright ©2007 by the McGraw-Hill Companies, Inc

18. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Postwar Electronic Research
Invention of Television
Integrated Circuitry
Circuit Board (S. Meltzer/ PhotoLink/ Getty Images)
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19. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Postwar Computer Technology
UNIVAC
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20. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Postwar Computer Technology
UNIVAC
IBM
Copyright ©2007 by the McGraw-Hill Companies, Inc

21. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Bombs, Rockets, and Missiles
The Hydrogen Bomb
H-Bomb Explosion (StockTrek/ Getty Images)
Copyright ©2007 by the McGraw-Hill Companies, Inc

22. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
Bombs, Rockets, and Missiles
The Hydrogen Bomb
ICBMs
Launching Titan Missile (Royalty-Free/CORBIS)
Copyright ©2007 by the McGraw-Hill Companies, Inc

23. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
The Space Program
The Shock of Sputnik
Copyright ©2007 by the McGraw-Hill Companies, Inc

24. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
The Space Program
The Shock of Sputnik
The Creation of NASA
Launching a Satellite, (NARA)
Copyright ©2007 by the McGraw-Hill Companies, Inc

25. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
The Space Program
The Shock of Sputnik
The Creation of NASA
The Apollo Program
Buzz Aldrin, August 1969 (NASA)
Copyright ©2007 by the McGraw-Hill Companies, Inc

26. The Explosion of Science and Technology
Chapter Thirty: The Affluent Society
The Explosion of Science and Technology
The Space Program
The Shock of Sputnik
The Creation of NASA
The Apollo Program
The Space Shuttle
Space Shuttle (NASA/Getty Images)
Copyright ©2007 by the McGraw-Hill Companies, Inc

27. People of Plenty Chapter Thirty: The Affluent Society “Consensus”
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28. People of Plenty Chapter Thirty: The Affluent Society
The Consumer Culture
Consumer Crazes
Electric Institute of Washington. Dishwasher (Library of Congress)
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29. People of Plenty Chapter Thirty: The Affluent Society
The Landscape and the Automobile
Federal Highway Act
Freeway Interchange (PhotoLink/Getty Images)
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30. People of Plenty Chapter Thirty: The Affluent Society
The Landscape and the Automobile
Federal Highway Act
The New Retail Landscape
Roadside Signs (Licensed for Use)
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31. People of Plenty Chapter Thirty: The Affluent Society
The Suburban Nation
“Levittown”
Houses on Laconia Street in a suburb of Cincinnati, Ohio (Library of Congress)
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32. People of Plenty Chapter Thirty: The Affluent Society
The Suburban Nation
“Levittown”
Appeal of Suburban Living
Chicago’s Annexation and the Suburban Noose
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33. People of Plenty Chapter Thirty: The Affluent Society
The Suburban Family
Prevailing Gender Roles
Reinforced
Woman cooking in kitchen (Index Stock/Getty Images)
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34. People of Plenty Chapter Thirty: The Affluent Society
The Suburban Family
Prevailing Gender Roles Reinforced
Dr. Benjamin Spock
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35. People of Plenty Chapter Thirty: The Affluent Society
The Suburban Family
Prevailing Gender Roles
Reinforced
Dr. Benjamin Spock
Feminism Weakened
Woman cooking in kitchen (Index Stock/Getty Images)
Copyright ©2007 by the McGraw-Hill Companies, Inc

36. People of Plenty Chapter Thirty: The Affluent Society
The Birth of Television
Social Consequences of Television
Teaching television studio, Annenberg School of Communications, University of Pennsylvania (Library of Congress)
Copyright ©2007 by the McGraw-Hill Companies, Inc

37. People of Plenty Chapter Thirty: The Affluent Society
The Birth of Television
Social Consequences
of Television
Television’s
Homogenizing Message
The cast of Leave it to Beaver (Library of Congress)
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38. People of Plenty Chapter Thirty: The Affluent Society
Travel, Outdoor Recreation, and Environmentalism
Echo Park
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39. People of Plenty Chapter Thirty: The Affluent Society
Travel, Outdoor Recreation, and Environmentalism
Echo Park
Sierra Club Reborn
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40. People of Plenty Chapter Thirty: The Affluent Society
Organized Society and Its Detractors
Growth of Specialized Education
Georgetown Preparatory School. Rifles at Georgetown Preparatory School (Library of Congress)
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41. People of Plenty Chapter Thirty: The Affluent Society
Organized Society and Its Detractors
Growth of Specialized Education
The Organization Man and The Lonely Crowd
Copyright ©2007 by the McGraw-Hill Companies, Inc

42. People of Plenty Chapter Thirty: The Affluent Society
The Beats and the Restless Culture of Youth
The Beat Generation’s Critiques
“Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries!”
Allen Ginsberg
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43. People of Plenty Chapter Thirty: The Affluent Society
The Beats and the Restless Culture of Youth
The Beat Generation’s Critiques
“Juvenile Delinquency”
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44. People of Plenty Chapter Thirty: The Affluent Society
The Beats and the Restless Culture of Youth
The Beat Generation’s Critiques
“Juvenile Delinquency”
James Dean
Copyright ©2007 by the McGraw-Hill Companies, Inc

45. People of Plenty Chapter Thirty: The Affluent Society Rock ‘n’ Roll
Elvis Presley
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46. People of Plenty Chapter Thirty: The Affluent Society Rock ‘n’ Roll
Elvis Presley
Rock ‘n’ Roll’s Black Roots
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47. People of Plenty Chapter Thirty: The Affluent Society Rock ‘n’ Roll
Elvis Presley
Rock ‘n’ Roll’s Black Roots
“Payola” Scandals
Copyright ©2007 by the McGraw-Hill Companies, Inc

48. The “Other America” Chapter Thirty: The Affluent Society
On the Margins of the Affluent Society
The Other America
“The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy.”
Michael Harrington
Copyright ©2007 by the McGraw-Hill Companies, Inc

49. The “Other America” Chapter Thirty: The Affluent Society
On the Margins of the Affluent Society
The Other America
Persistent Poverty
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50. The “Other America” Chapter Thirty: The Affluent Society Rural Poverty
Declining Agricultural Prices
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51. The “Other America” Chapter Thirty: The Affluent Society
The Inner Cities
Black Urban Migration
African-American Migration
Copyright ©2007 by the McGraw-Hill Companies, Inc

52. The “Other America” Chapter Thirty: The Affluent Society
The Inner Cities
Black Urban Migration
“Urban Renewal”
Copyright ©2007 by the McGraw-Hill Companies, Inc

53. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
The Brown Decision and “Massive Resistance”
Brown v. Board of Education
George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress)
Copyright ©2007 by the McGraw-Hill Companies, Inc

54. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal”
Doctrine Overturned
George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress)
Copyright ©2007 by the McGraw-Hill Companies, Inc

55. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal” Doctrine Overturned
“Massive Resistance”
Burning Cross (Licensed for Use)
Copyright ©2007 by the McGraw-Hill Companies, Inc

56. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal” Doctrine Overturned
“Massive Resistance”
Little Rock
Copyright ©2007 by the McGraw-Hill Companies, Inc

57. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
The Expanding Movement
Montgomery Bus Boycott
5,000 at Meeting Outline Boycott; Bullet Clips Bus." Montgomery, Alabama, Bus Boycott. Montgomery Advertiser, December 6, (Library of Congress)
Copyright ©2007 by the McGraw-Hill Companies, Inc

58. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
The Expanding Movement
Montgomery Bus Boycott
Martin Luther King’s Strategy
Copyright ©2007 by the McGraw-Hill Companies, Inc

59. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
Causes of the Civil Rights Movement
Legacy of World War II
Copyright ©2007 by the McGraw-Hill Companies, Inc

60. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
Causes of the Civil Rights Movement
Legacy of World War II
Urban Black Middle Class
Copyright ©2007 by the McGraw-Hill Companies, Inc

61. The Rise of the Civil Rights Movement
Chapter Thirty: The Affluent Society
The Rise of the Civil Rights Movement
Causes of the Civil Rights Movement
Legacy of World War II
Urban Black Middle Class
Television and Popular Culture
Copyright ©2007 by the McGraw-Hill Companies, Inc

62. Eisenhower Republicanism
Chapter Thirty: The Affluent Society
Eisenhower Republicanism
“What Was Good for…General Motors”
Business Leaders’ New Outlook
Dwight D. Eisenhower (Library of Congress)
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63. Eisenhower Republicanism
Chapter Thirty: The Affluent Society
Eisenhower Republicanism
The Survival of the Welfare State
Expansion of New Deal Policies
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64. Eisenhower Republicanism
Chapter Thirty: The Affluent Society
Eisenhower Republicanism
The Survival of the Welfare State
Expansion of New Deal Policies
Federal Highway Act of 1956
Texas Highway (Donovan Reese/Getty Images)
Copyright ©2007 by the McGraw-Hill Companies, Inc

65. Eisenhower Republicanism
Chapter Thirty: The Affluent Society
Eisenhower Republicanism
The Decline of McCarthyism
Army-McCarthy Hearings
Copyright ©2007 by the McGraw-Hill Companies, Inc

66. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
Dulles and “Massive Retaliation”
“Massive Retaliation” and “Brinksmanship”
Copyright ©2007 by the McGraw-Hill Companies, Inc

67. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
Dulles and “Massive Retaliation”
“Massive Retaliation” and “Brinksmanship”
Economic Benefits of “Massive Retaliation”
Copyright ©2007 by the McGraw-Hill Companies, Inc

68. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
France, America, and Vietnam
Dien Bien Phu
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69. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
Cold War Crises
Recognizing Israel
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70. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
Cold War Crises
Recognizing Israel
Suez Crisis
Copyright ©2007 by the McGraw-Hill Companies, Inc

71. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
Cold War Crises
Recognizing Israel
Suez Crisis
Fidel Castro
Copyright ©2007 by the McGraw-Hill Companies, Inc

72. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
Europe and the Soviet Union
Hungarian Revolution of 1956
Copyright ©2007 by the McGraw-Hill Companies, Inc

73. Eisenhower, Dulles, and the Cold War
Chapter Thirty: The Affluent Society
Eisenhower, Dulles, and the Cold War
The U-2 Crisis
Eisenhower’s Restraint
Copyright ©2007 by the McGraw-Hill Companies, Inc

74. Lucy and Desi Patterns of Popular Culture:
Chapter Thirty: The Affluent Society
Patterns of Popular Culture:
Lucy and Desi
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