1. VISA Internet campaign

2. Internet market segmentation
fully developed
established
emerging

3. Win
the World
With
VISA
Ako tu staviš banner, sliku po sliku (ili u četiri, pet slideova – toooo – add new slide i insert object kao gifek). Da možemo objasniti kako je došlo do Win the World With Visa.
Ako nemreš ostavi ovo i odi na 5 slide.

4. Slika atleticar

5. Onaj sa 12 strane u knjizi. Ako si uspio sredit onaj na 3 slideu onda izbaci ovaj slide.
Neka se vrti sporo svaki frame 3 sek.

6. Fully developed markets
20% or more Internet population
Equal female and male Internet users ratio
users are comfortable with the online shopping
average age is around 38
large number of VISA card holders

7. USA Biggest Internet market
75% of all e-commerce revenues come from USA

8. Strategic approach
Next card positioning according to the major competitor – BLUE card.
Security issue
Emphasis of the convenience of VISA card.

9. Next kartica slika

10. Pyjama shopping

11. Stavi onaj take the next step,str20, ali neka se vrti sporo (svaki frame 3 sek)

12. Media schedule

13. Budget
ISLAND i NOVI ZELAND

14. Established markets 10 - 20% Internet population
Internet is viewed as a media that makes life more simple
The number of male users is a bit higher the number of female users
average age is around 32

15. UK Dramatic growth of the Internet population High purchashing power
The highest revenue potential
Kupovna moć internet korisnika u UK

16. Strategic approach
Positioning of VISA as a unique card (one of the kind)
Emphasis on the speed of delivery and simplicity of online shopping

18. Banner one ali stavi www zadnji frame. (30 str)
Banner one ali stavi www zadnji frame.(30 str). Neka se vrti sporo svaki frame 3 sek.

19. Media schedule
Media schedule

20. Budget

21. Emerging markets

22. Croatia – emerging market
Internet users.
Small number of VISA card holders in Croatia.
our primary target group is years old, with a small emphasis on male population.

23. SURVEY The largest Internet survey ever conducted in Croatia
Authorized

24. Drawbacks of the online shopping viewed by Internet users
Security problem
Delivery problem
Small number of companies offering their products over the Internet
Unorganized sale
4 nema pravila koja vrijede za sve trgovce i kupce – svi imaju svoja pravila.

25. Onaj za VISAshop – str. 40. 3 sek

27. corel5

32. What is achieved with VISAshop?
Sense of security - VISAshop
Organized sale
VISA as the prefered card

33. Media schedule

34. Budget

35. Banks and VISAshop Letter to VISA card holders Online card issuing
Internet subscription

36. Merchants and VISA shop
Cost of online shop
Advertise Merchants

37. VISA future
Smart concept
Mobile commerce

38. OFFLINE & OUT