1. Tipping Point Leadership
Introductions
Everyone should have one piece of paper that either says, “contagious”, “subtle”, or “quickly”. Hold on to these because we will be using them today.
Presented by:
Shawn Young
&
Ethan Beshirs

2. What is Tipping Point Leadership?
Tipping Point Leadership is based on the theory that when contagious behavior and subtle changes happen quickly, big results occur.
Today we are going to talk about Tipping Point Leadership. The Tipping Point is based off a book by Malcom Gladwell. It is the theory that when contagious behavior and subtle changes happen quickly, big results occur. Now, we are going to need your help remembering this today. Contagious, subtle, and quickly are KEY words! Be sure to remember those three words!
When you hear one of us say “Tipping Point Leadership is when…” Everyone with the word Contagious will hold up their sign….everyone with Subtle hold up their sign…and everyone with Quickly hold up their sign…

3. What do these companies have in common
What do these companies have in common? Other than things we like to take advantage of on a slow Sunday afternoon? Each of these products are tipping point products. They each were contagious, and had subtle changes happen very quickly. They are all also “comeback” products. They may have been popular for a season, then the popularity died off, BUT there was a tipping point that caused them to because extremely popular once again. Anyone know Nintendo’s new product that tipped the scales?? Pokemon Marvel had been a comic book for years, their sales even crashed in the 1990’s, but they revived this comic after the movies of Iron Man, Spiderman, and X-Men. Netflix: any one remember getting that little red envelope in the mail? Now its even easier to watch movies because they are all online. And Bacon, Ah, Bacon. A household item for decades. There is bacon flavored everything. In the 2000’s bacon made a comeback with celebrity chefs adding “bits” in the foods they prepared. It is now a $6 billion business!

4. The Tipping Point by Gladwell talks about Hush Puppies
The Tipping Point by Gladwell talks about Hush Puppies. Hush Puppies Shoes were founded in They were a leisure shoe for both men and women. But like most companies or brands, their popularity didn’t last long. That is until a small group of kids from Soho, NY decided to wear them just because no one else was wearing them. This small group of kids started a trend. It only took a few word of mouth conversations to drive this product. This subtle approach tipped Hush Puppies. In early 1994, Hush Puppies were selling as low as 30,00 pair a year, and then the kids started wearing them. In the fall of 95, something happened, they went from 30k to 430k. Then in 96, they sold 1.7 million pair! “The shoes passed a certain point in popularity and they tipped!” It all started with word of mouth. It then because contagious. These products were a result of an epidemic.

5. What is an epidemic?
“affecting or tending to affect a disproportionately large number of individuals within a population, community, or region at the same time “
Smallpox
Polio
Aids
Ebola
Influenza
Smallpox
Yellow Fever
Polio
Aids
Ebola
Each of these epidemics happened quickly. Because of that, they were effective in their results.

6. When Contagious Behavior & Subtle Changes Happen Quickly, Big Results Occur.
Now we know the components of Tipping Point, which is….
SAY TO THE CROWD “when what kind of behavior?” Contagious “behavior and what kind of changes?” Subtle “happen when?” quickly, “Big results occur.”

7. Tipping Point Leadership
So we know what a tipping point look like for a product, but I’m not a product. You may ask; “What does this have to do with me?” It has EVERYTHING to do with you. Tipping Point Leadership is the ability to change a present situation by making contagious, subtle, and quick changes. That’s when big results occur. I want to show you the steps and key actions to help you incorporate Tipping Point Leadership with your Servant Leadership.

8. Tipping Point Qualities
The Law of Few
The Stickiness Factor
The Power of Context
In order to create an epidemic or to truly be a Tipping Point Leader, you must first have these qualities. Let’s look at each of them.

9. The Law of Few Paul Revere vs. William Dawes
The Law of Few states that it only takes a few people to make a big difference. One example of the Law of few is exemplified by a historical rescue of Paul Revere. Ethan will set the stage and emphasize Revere’s story.
I’m sure you all know the story of Paul Revere. He was most known best for his midnight ride from Lexington to Boston alerting the town and militia to the attack of British forces before the battles of Lexington and Concord. It was because of his resounding warning that saved lives. There was another man who attempted the same feat. His name was William Dawes. Why don’t we hear much about Dawes? Because of the Law of Few. Revere was well known. He was involved; Socially, Politically, and Emotionally in the people of Boston and the local towns. People liked Revere. And he liked people. You might say he had a contagious personality. He was the type that people liked to be around. Dawes was known, but he didn’t have the buy-in from the locals like Revere did. That’s the difference, so when Paul went screaming bloody murder through town “THE BRITISH ARE COMING”. They knew him, understood him, believed him! It only took a few to follow Revere and believe his word. That few went and told others, who warned others. Before you know it, the whole town is alert and aware, and ready for the situation at hand!

10. The Law of Few Connectors Six Degrees of Separation
Gladwell liked to call these people “Connectors”. They are the ones who know everyone, and if they don’t, they will soon know everyone. These people have connections all over the world, for many different reason.
Does anyone know what the Six Degrees of Separation are? The Six Degrees of Separation is the theory that everything and everyone is connected within 6 steps of one another. We often comment on how it’s “a small world”. So many of you have probably heard or played the game Six Degrees of Kevin Bacon, right? Basically, the games is the try to link any actor or actress in 6 or less steps with any other give actor or actress. They chose Kevin Bacon because of his wide array of acting choices. So lets do a simple one so you can see the point.
Susan Sarandon was in Elizabethtown with Alec Baldwin Alec Baldwin brother to William Baldwin William Baldwin in Flatliners with guess who… Kevin Bacon
Lets bring this home and see how many of your are Connectors!

11. The Law of Few Kevin Bacon
Susan Sarandon was in Elizabethtown with Alec Baldwin Alec Baldwin brother to William Baldwin William Baldwin in Flatliners with guess who… Kevin Bacon
Lets bring this home and see how many of your are Connectors!

12. Are You A Connector?
We are handing out a piece of paper with 250 local last names. I want you to count how many of them you know with a person with those last names. For example. I know Jason Wood. So, Wood counts as one. Be honest when counting.
What I didn’t tell you is that you are actually allotted a number for every person who has the last name. So lets go back to Jason. I actually know three people with the last name Wood; Jason, Jarrod, and Heather. We didn’t have time for you to think of every person you know, so we just went with one. The average is typically about 21. Since I chose local names, it will be slightly higher. The higher the score, the more of a connector you are.
Connections are important. Not because of what they can do for you, or “collecting” them like Pokémon Monsters, but because you have a heart for people. Because you sincerely invested into their lives. When someone sees that you care about them, they devote themselves into your life as well.
Another important aspect to being a connector is that when you do have something to say, they listen. And it sticks with them, bringing us to Tipping Point Quality number 2….

13. BEEF The Stickiness Factor Nike…Just do it
McDonalds…I’m lovin’ it. 50 point to anyone who can sing the McD tune (ba da don don don)
Beef…It’s What's for Dinner
Mickey Mouse Club…M I C- K E Y M O U S E
M&M…Melts in your mouth, not in your hand
Farmers Insurance…We Are Farmers bump ba dump….
Oscar Mayer Wiener…My wiener has a first name OSCAR- If I were an Oscar Mayer Wiener…

14. The Stickiness Factor Consistent (Brand) Clever Challenging
Why were these slogans or tags so compelling? How is it that we can remember them, even after some of them are decades old? Some of them (Mickey Mouse Club) have even changed their tune to appeal to today’s youth….but why can we still remember them?
In order to get your message (whatever that might be) you have to have these three qualities.

15. The Stickiness Factor Consistent (Brand) Clever Challenging
You must be consistent. When your message continually changes, people tend to lose interest. Think about your inbox. When you see a message from Jana with a little yellow school bus…you know that is from what department? CAB. I know when Jeanne Porter s us she is us Directors minutes. They have branded their messages, so when we receive and , we know what to expect.
SHAWN: Gladwell talks about how Sesame Street and Blues Clues were two of the most watched cartoons of all times. Their show was consistent. I found this particularly interesting because I have an 18 month old who watches cartoons. I was amazed at what she would watch and what kept her captive and what she would turn away from. She loves SpongeBob Square Pants. I couldn’t figure out why they showed the same cartoon over and over and over, but Gladwell mentioned that children are surrounded by stuff they don’t understand…but when see something they have seen before, they are more interested in it. Repetition is valuable. This also applies to adults. We are naturally drawn to consistency. Studies have found that “There is a maxim in the advertising business that an advertisement has to be seen at least six times before anyone will remember it.”

16. The Stickiness Factor Consistent (Brand) Clever Challenging
When you think of clever- you often think of witty. Someone with great comebacks. Clever also means to be “mentally bright; having sharp or quick intelligence; able”. It’s nice to be able to quote famous lines from a movie, but knowing how to handle awkward situations is even more appealing! Being able to have effective emotional intelligence is part of the appeal for keeping people to “stick” around.
Actually, when we googled “most clever person in the world”, a list of intelligent people came up….
Will Rogers Quotes-
When you think about Paul Revere, he was socially aware of what was happening. He knew people, and allowed people to know him. He invested in not only the people, but the happenings around him. He was a hunting, fishing, card playing, pub going, businessman.

17. The Stickiness Factor Consistent (Brand) Clever Challenging
Now we aren’t talking about the type who think big brother is out to get them, constantly challenging authority, but someone who constantly challenges people to be better. Continually pushing your staff to develop themselves personally and professionally, hopefully through Choctaw U!!
These three components make up the Stickiness Factor. These people’s ideas, personalities, and life choices are contagious. That’s because they are Tipping Point Leaders…and we know because Tipping Point Leadership is…

18. When Contagious Behavior & Subtle Changes Happen Quickly, Big Results Occur.

19. The Power of Context Environmental Sensitivity- What we see
Social Context- What we don’t see
Personal Cues vs Contextual Cues
Based on the premise that an epidemic can be reversed or can be tipped by tinkering with the smallest details of the immediate environment. This is where the “subtle” part of our Tipping Point definition.
Just like the kids in Soho who tipped Hush Puppies, it only takes a few to make an epidemic spread. Gladwell feels it only takes a “small, close-knit groups have the power to magnify the epidemic potential of a message or idea.”

20. The Power of Context Environmental Sensitivity- What we see
Social Context- What we don’t see
Personal Cues vs Contextual Cues
The Power of Context also refers to how epidemics are “sensitive to the conditions and circumstances of the times and places in which they occur”. People respond differently according to their environment.
A man named George Kelling was hired by the New York Transit Authority to help prove and practice the Broken Windows theory. This theory says that when windows are broken, graffiti is displayed, and small acts of violence are overlooked; people will care less about following the rules increasing the crime rate. If authorities don’t care about keeping order, why should citizens, much less criminals. The city hired David Gunn to help clean up the city transit. The cleanup took from 1984 to They would clean a transit car, wait for the graffiti artist to paint the car, and the cleanup crew would come right behind them, painting over the cars again. The artist became discouraged knowing their work was in vain until they stopped drawing on the cars at all. This tactic helped clean up the city and shows that a situation can be tipped if small measures are taken immediately. Tipping Point says when “contagious behavior and subtle changes happen, big results occur.” This story is an example of things we do see. Lets talk about things we don’t see.

21. The Power of Context Environmental Sensitivity- What we see
Social Context- What we don’t see
Personal Cues vs Contextual Cues
Anyone heard of a Vervet Monkey? They are very intelligent animals. If they hear a baby cry, they look to the mother of the child vervet, not the child, because they know and recognize the cries of their group. They can distinguish sounds from other groups from their own. However, they have been found to be careless when it concerns tracks of a predator being near. They don’t always recognize when danger is near. Humans are very much the same. We tend to be more responsive and aware of our personal cues than we are of contextual cues. We are aware of what is familiar. The utilization of Consultant Groups are a perfect example. We often bring other people in to help up recognize our weaknesses. Learning how to think outside the box, and learning to be aware of contextual cues is a step towards becoming a Tipping Point Leader.

22. Choctaw Nation Tipping Point Leaders
Whether they even realize it, Chief Batton and Assistant Chief Austin are Tipping Point Leaders. Think of the small things they done in the last few year.

23. Choctaw Nation Tipping Point Leaders
Culture
Home Visits
Huge push for Core Values and Themes
Accountability & Transparency
The implementation of this logo of Faith, Family, and Culture is a perfect example of a Tipping Point action. This has been plastered everywhere! People know what we stand for by what they see…branding and action.

24. Tipping Your World Make meaningful connections & relationships
Have behavior that others NEED to repeat
Don’t try & change the whole world…just change yours
It’s those relationships and connections with others that give you the buy in. They will trust you and follow you in your endeavors.
When you do have those connections, have a behavior that they can’t help but replicate. Help others, give guidance, be kind when others aren’t.
You can’t turn the titanic on dime, and you can’t expect to change the entire world along, but you can change your world a little at a time.
Because Tipping Point Leadership is when….

25. When Contagious Behavior & Subtle Changes Happen Quickly, Big Results Occur.

26. QUESTIONS???