1. Ad Busters lab
Lesson 7
January 31st, 2011

3. Can It Be Tested?
Murray’s sugar free cookies taste as good as Chips Ahoy.
The Hoover Wind Tunnel vacuum clears carpets better than any other leading brand.
Gillette razors are the “Best a Man Can Get.”
Huggies Supreme diapers are 5 times stretcher than Pampers.
Red Bull gives you wings
Gillette clear gel anti persperant gives you 24 hours of wetness protection.
Splenda gives you zero boundaries.

4. Experiment:
Claim: Our Styrofoam cups keep your coffee hotter longer than your own mug.
A Styrofoam company claims that they have cups that work exceptionally well. They say that that they work even better then a ceramic mug.
It is your job to test if this claim is true.

5. Claim: Our Styrofoam cups keep your coffee hotter longer than your own mug.

6. Ideas of how you could run the experiment.
Heat up water on a hot plate.
When the water reaches 90°C), pour 100mL of water (must the same in both cups at the start to be fair) into a ceramic mug and a Styrofoam cup.
The initial temperatures will be taken.
The water temperature will be recorded every two minutes for a period of 10 minutes.
After ten minutes the cup with the warmest water is the winner.

7. Rubric Level 1 Level 2 Level 3 Level 4 Knowledge and Understanding
Understanding of content
• Initiating and Planning
Student demonstrates limited knowledge of content.
Student demonstrates some knowledge of content.
Student demonstrates considerable knowledge of content.
Student demonstrates thorough knowledge of content.
Thinking and Investigation
Use of initiating and planning skills and strategies
Student uses initiating and planning skills and strategies with limited effectiveness.
Student uses initiating and planning skills and strategies with some effectiveness.
Student uses initiating and planning skills and strategies with considerable effectiveness.
Student uses initiating and planning skills and strategies with a high degree of effectiveness.
Communication
Expression and organization of ideas and information in oral, visual, and/or written forms
Student expresses and organizes ideas and information with limited effectiveness.
Student expresses and organizes ideas and information with some effectiveness.
Student expresses and organizes ideas and information with considerable effectiveness.
Student expresses and organizes ideas and information with a high degree of effectiveness.
Application
Transfer of knowledge and skills to unfamiliar contexts
Student transfers knowledge and skills to unfamiliar contexts with limited effectiveness.
Student transfers knowledge and skills to unfamiliar contexts with some effectiveness.
Student transfers knowledge and skills to unfamiliar contexts with considerable effectiveness.
Student transfers knowledge and skills to unfamiliar contexts with a high degree of effectiveness.