1. Blue Ocean Strategy: Group 3

2. Red Oceans vs. Blue Oceans
Greg

3. History of Blue Oceans Ford 1908 Model T
GM 1925 with cars styled to appeal to emotions
CNN 1980 with real-time news 24/7
Compaq, Starbucks, Southwest, Cirque du Soliel
Greg

4. How to Create a Blue Ocean: Four Actions Framework
Michael

5. Value Innovation
Value innovation is the cornerstone of blue ocean strategy . We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company. (cont. 287)
Ray

6. Value Innovation
Ray

7. Cirque du Soleil Changed the circus Market
Created a new segment that included traditional circus consumers as well the new sophisticated clients (Theatre and ballet)
Now they do not directly compete with anyone
Rylee

8. Target’s Blue Ocean The Shops at Target Target Runway to Tweet
Target Runway to Tweet
Philip

9. Questions