1. Fundamentals of Business Management Lectures Anna Tomala Lecturer www.annatomala.pl

2. Program of the course 1.Understanding business organization – multidisciplinary approach 2.The management role 3.Theoretical approaches to decision making and organizational change 4.Managing the main functional areas 5.Key internal elements of the company 6.Key external elements of the business context 7.The learning organization, electronic business (e-business) 8.The social responisbilities of business organizations

3. PART 3 – Corporate Social Responsibilty

4. Corporate Social Responsibility – program 1.Definition of CSR 2.Why is CSR important? 3.EU strategy on CSR 4.Research on CSR

5. Corporate Social Responsibility – definition Corporate Social Responsibility refers to the companies taking responsibility for their impact on society. The company can be responsible by integrating social, environmental, ethical, consumer and human rights concerns into their business strategy and operations.

6. Corporate Social Responsibility – why is CSR important? 1.In the interest of the company 2.In the interest of the economy 3.In the interest of society

7. Corporate Social Responsibility – EU strategy on CSR 1.Enhacing the visibility of CSR and diseminating good practices 2.Improving and tracking the levels of trust in business 3.Enhacing rewards for CSR 4.ISO 26000 Guidance Standard on SR

8. Corporate Social Responsibility – research on CSR 1.Milton Friedman (1970) 2.Simon Webley i Elise More (2003)