2. BRANDREPUTATIONBRANDREPUTATION BRANDREPUTATIONBRANDREPUTATION VALUE DNA DIRECTION POSITIONING IDENTITY

3. Financial budget Year and budget Quarter budget

4. Personality Vision Strategy Target&Market

6. AttributesBenefits Belief and values

8. VALUE Financial budget Year and budget Quarter budget BRANDREPUTATIONBRANDREPUTATION BRANDREPUTATIONBRANDREPUTATION DNA Personality Target & Market Vision Strategy DIRECTION Target Customer Identity Marketing Management IDENTITY Logo Behavior Language Mission Vision Design Commmunication POSITIONING Attributes Benefits Belief and values