1. With fitbit you can transform your life by taking just one step forward Presented By: Sepideh Sanie

2. What is it? At Fitbit, the products we represent are focused on improving health of our customers. These products help transform people’s lives. They include the number of fitness watches, wristbands and clips, wireless fitness headphones, Fitbit accessories, and mobile apps of tracking the heart rate, the number of steps walked, and other additional measures.

3. Marketing Mission Statement Our mission is concentrated on on the innovative approach that brings you closer to a healthier lifestyle, step by step. Fitbit is the future of healthcare that can provide us with motivation to start taking one step at a time for a healthier life throughout the generations. Our mission statement is focused on achieving the goals and aims that consumers would like to achieve inspiring them through the use and help of the technologies. Moreover, the effective way of leading the healthy lifestyle is what all of us is reaching to. Therefore, our products will ensure the significant change in improving the quality of people’s lives.

4. Slogans and/or Tag lines ●Find your sport’s bit with Fitbit! ●Fitbit feels what bit every woman needs right now. ●Your health, on your hand! ●You can transform your life just making one step forward.

5. Goals and objectives The goal of the company is focused on encouraging people to be more active and healthier through the use of our technological devices.

6. Objectives involve aiming at consumer health and fitness and enterprise health, increasing the level of awareness of products and brand, targeting new segment, remaining a market leader, and adding new features. Over the next 2.5 years, FitBit is aiming to sell 5 billion devices and be known as the top wearable device producer by staying above the competition: Apple, Nike, and Garmin.

7. Content Plan & Contact Plan Action Content Plan Action: ●Word-of-mouth marketing ●Adding keywords to be more visible in search engines Contact Plan Action: ●Creating Newsletters ●Creating Pop-Up Shops in colleges, sport centers, gyms, etc. ●Creating contests for different age groups with specific goals and achievements.

8. Target Market of Fitbit Target Market of Fitbit involves two main groups current target segment and the new one. Current target market: ●Females 36-50 years old. ●Higher income than the average ●People who love the technology ●Someone who needs motivation to become active and sporty ●People who love sporty gadgets and technology.

9. Current Female VS. Male Users

10. Target Market of Fitbit New market: ●Aiming younger women 18-35 and men 18-50. ●This new extended group of customers will expand the horizons of the company to aim at. The youth and the millennials are those who are eager to go in for sports as well!

11. SWOT analysis Strengths of Fitbit include long battery of devices, meeting consumers’ needs, increasing awareness of healthy lifestyle, being a leader in health technologies, and being user friendly.

12. SWOT analysis Weaknesses of Fitbit involves the minimal marketing and advertising campaigns and the lack of personalizing data alternatives.

13. SWOT analysis Opportunities of the company include an effective use of a social media to attract young people, discovering new horizons of the digital technologies and media, extending the use of a healthy lifestyle on schools, health agencies, and hospitals, and, finally, popularisation of the healthy lifestyle worldwide.

14. SWOT analysis Threats of Fitbit : ● New technologies emerging ●Competitors coming up with similar devices/ technology or promotions. ●External Threats, such as economy recession, trends, etc.

15. The Pyramid of needs and wants

16. Potential Pool of Customers The potential pool of customers is wide; The potential pool of customers involves females 16-50 years old, males 16-50, almsotanyone with any amount of income can afford a Fitbit, people who love technology, someone who needs the motivation to become active and sporty, and those who are keen on sports and are fans of new sport gadgets.

17. Marketing Mix Product. Fitbit develops the technologies that help people track their activity. It is important to be the best of the market! Which means constantly looking for ways to improve our product.

18. Marketing Mix Price. Fitbit prices range from $59.95 to $249.95. Prices are affordable and easy to purchase for different groups of buyers such as: ●High School Students ●Millennials ●Working Class ●Upper Class

19. Marketing Mix Place. Fitbit can be purchased from many online platforms and in- store retailers. It is important for customers to be able to touch and feel the product and so a great way to introduce the brand is to hold pop up shops around colleges, fitness clubs and seminars.

20. Marketing Mix Promotion. ●Fitbit is a leader in its market, but to keep the momentum of our success, it is important to price match when needed to meet the competition. ●Fitbit also offers discounts during special occasions such as holiday season, mother's day, father’s day, Valentine’s day, to encourage customers shop Fitbit. ●Upgrade option is available for Fitbit customers, which creates loyalty for the brand.

21. Competitive Profile ●Fitbit is a leader in the wearables market. However, the company still has competitors. One of which is Apple Watch, and others include Nike and Garmin. ●Fitbit has the highest market share among the competitors.

23. Summary Fitbit is focused on improving the health of customers. Fitbit products help transform people’s lives. They include the number of fitness watches, wristbands and clips, wireless fitness headphones, Fitbit accessories, and mobile apps of tracking the heart rate, the number of steps walked, and other additional measures.

26. With Fitbit!!!

27. Thank you for your attention!