2. Key points Content :- What is Digital Marketing? What is the use of Digital Marketing? Strategies of Digital Marketing Opportunities Search Engine Optimization Pay Per Click Social Media Marketing

3. 1) What is Digital Marketing? Digital Marketing is the process of building & maintaining customer relationship through online activities to generate sales & capture customers that are searching on internet for answer. It is promoting or creating brand awareness using Internet.

4. Strategize with the valuable date and analytics Content Performance and Lead Generation Improved Conversion Rates More Cost Effective Than Traditional Marketing Higher Revenues Higher ROI from Your Campaigns Compete with Large Corporations Get Prepared for the “Internet of Things” Earn People’s Trust and Build Brand Reputation 2) What is the use of Digital Marketing?

5. 3) Strategies of Digital Marketing : Build your ideal user : For any marketing strategy -- offline or online -- need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer, and first step is to create them. Identify goals & the digital marketing tools needed : How you measure the effectiveness of your digital strategy will be different for each business and dependent on your goals but it’s vital to ensure you’re able to do so, as it’s these metrics which will help you adjust your strategy in the future.

6. Evaluate existing digital marketing channels and assets : When considering your available digital marketing channels or assets to incorporate into your strategy, it’s helpful to first consider the bigger picture to avoid getting overwhelmed. The owned, earned, and paid media framework helps to categorize the digital ‘vehicles’, assets, or channels that you’re already using. Audit and plan your owned media : To build your digital marketing strategy, you need to decide what content is going to help you reach your goals. Make a list of your existing owned content, and rank each item according to what has previously performed best in relation to your current goals. Audit and plan your earned media : Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time. Look at where your traffic and leads are coming from and rank each earned media source from most effective to least effective.

7. 4) Opportunities : Everyday more Digital Marketing companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are catching up late, but they have to catchup, there is no other option. However market forces have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy and an online presence, customers are bound to shy away from you and buy from a competitor

8. 5) Search Engine Optimization : SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

9. 6) Pay Per Click : PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

10. 7) Social Media Marketing : Social Media Marketing refers to the process of gaining traffic or attention through social media sites.Why would a search marketer — or a site about search engines — care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

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