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2. Marketing Management (Part – 1) Q1.Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Explain. Q2.Explain building brands through promotional measures. Q3.What are the probable consequences of a protracted price war? Explain giving examples.

3. Q4.Explain the steps involved in a positioning process. Q5.What are the precautions needed for guarding against product/brand failure? Explain. Q6.Discuss the symptoms (according to prof. Levit) myopia can acquire in marketing.

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