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2. Service Marketing Q1.Why is a Marketing a service base business and is different from marketing a product- base business? Explain. Q2.What is the purpose of market research? Explain. Q3.Explain the factors of Service Delivery. Q4.Discuss the three aspects to any product or service.

3. Q5.Explain the phases of the product lifecycle and corresponding technologies. Q6.What is Channel Management? Explain the decisions on the part of the supplier?

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