1. MKT 431 Competitive Success/snaptutorial.com

2. MKT 431 Entire Course For more classes visits www.snaptutorial.com MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers) MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers) MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation)

3. MKT 431 Competitive Success/snaptutorial.com MKT 431 Final Exam Guide For more classes visits www.snaptutorial.com FINAL EXAM MKT431 (10 points) – Fill in the Blank Student’s Name _____ ____________________ 1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________. 2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to another, then to another— the oldest method of marketing in a snail-mail world.

4. MKT 431 Competitive Success/snaptutorial.com MKT 431 Week 1 Individual Assignment Business Opportunity Paper(2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Different Papers Individual Business Opportunity Paper Resources: University Library, Internet Select an industry from the following list and develop a business idea for that industry:

5. MKT 431 Competitive Success/snaptutorial.com MKT 431 Week 2 Team Assignment Trends and Conditions Paper(2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Different Papers Trends and Conditions Paper Resources: University Library, Internet Select an industry that a teammate researched in the Individual Assignment. Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment.

6. MKT 431 Competitive Success/snaptutorial.com MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation) For more classes visits www.snaptutorial.com This Tutorial contains 2 Different Papers/Presentation Niche Marketing and Customer Involvement Presentation Resources: University Library, Internet, and the Virtual Organizations can be found on the student website

7. MKT 431 Competitive Success/snaptutorial.com MKT 431 Week 4 Team Assignment Memo to Business Partners(2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Different Papers Memo to Business Partners Resources: University Library, Internet

8. MKT 431 Competitive Success/snaptutorial.com MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper(2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Different Papers Ethics and Product Consumption Paper Resources: University Library, Internet Select a company with a reputation for ethical business practices. Write a 750- to 1,050-word paper in which you complete the following:

9. MKT 431 Competitive Success/snaptutorial.com MKT 431 Week 5 Team Assignment Marketing Your Business Paper(2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Different Papers Marketing Your Business Paper Resources: University Library, Internet Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following:

10. MKT 431 Competitive Success/snaptutorial.com