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Vehicle Graphics and Wraps - Beginners Guide

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Presentation on theme: "Vehicle Graphics and Wraps - Beginners Guide"— Presentation transcript:

1 Vehicle Graphics and Wraps - Beginners Guide

2 Synopsis 1.Questions You Might Have about Vinyl Wraps and GraphicsQuestions You Might Have about Vinyl Wraps and Graphics 2.Top Pros and Cons of Vehicle WrapsTop Pros and Cons of Vehicle Wraps 3.Why should Vinyl Car Wraps be the Preferred Choice for Marketing and Advertising?Why should Vinyl Car Wraps be the Preferred Choice for Marketing and Advertising? 4.Clearing Some Misconceptions Regarding Vehicle Graphics and WrapsClearing Some Misconceptions Regarding Vehicle Graphics and Wraps 5.Choosing between Vehicle Graphics/Wraps and Painting for Marketing PurposesChoosing between Vehicle Graphics/Wraps and Painting for Marketing Purposes

3 Questions You Might Have about Vinyl Wraps and Graphics What is a car wrap? o A vehicle wrap is basically a thin vinyl film that sticks to a vehicle quite like a sticker. The film is flexible enough to conform to the shape of your vehicle. When done by a professional installer, a vehicle wrap creates the appearance of a high-quality custom paint job. The advantage here is that vinyl wraps are much less expensive as compared to custom paint jobs and are easier to remove. You do not have to worry about damaging your vehicle while removing the wrap. What is the difference between partial and full vehicle wraps? o One of the biggest advantages of vinyl wraps is that you can cover as little or as much as you want. You will be covering only one portion of your car using a partial wrap. It means your digitally printed graphic will sit on one side while the original paint of your vehicle will show in other areas. It implies that it is possible to use wraps to showcase something as simple as a phone number, logo, or a website to help people gain access to your business. You can also get creative here and use a wrap to create a perfect transition between the wrap and the original paint. Since the wrap is as shiny as the paint is, you can get as creative as you would like.

4 Questions You Might Have about Vinyl Wraps and Graphics o A full wrap, as implied by the name, is going to fully cover your vehicle. In fact, it covers your vehicle from bumper to bumper but it is seamless and no one would be able to tell where it starts and stops. As it looks perfectly natural, you can take the liberty to try different design ideas. You can even use 3D design patterns to grab the attention of your target audience. Is it possible to see through the windows after you have your vinyl wrap applied? o Many people think that car wrapping is not a good idea because they would not be able to see through the windows after having it installed. That is not true because you can opt for perforated vinyl films that allow for good visibility through the windows of your truck, car or other types of vehicles. You can apply window perforations on your rear windows as well. Is it possible to cover unpainted vehicle surfaces as well? o When working with a professional installer, it is possible to cover unpainted surfaces, such as fibreglass bumpers or plastic parts. However, it is a good idea to avoid covering these surfaces because vinyl adhesives do not work great on an unpainted surface. Still, a professional installer can do a satisfactory job here.

5 Top Pros and Cons of Vehicle Wraps It offers excellent visibility o One of the best benefits of vehicle wrapping is that it serves as an amazing visibility medium. Some studies have found that a vehicle graphic wrap is capable of generating 30000 to 70000 views every single day. If you look carefully, it would translate to 400000 impressions every single year. Of course, you need to consider the distance your vehicle covers each day. Where you park your vehicle will have an impact as well, which in turn will affect the efficacy of vehicle graphics and wraps. Nevertheless, vehicle graphics and wraps are highly visible, which is the reason why they are amongst the most valuable mobile advertising options and are great for companies that have their vehicles on the road more frequently like delivery trucks, buses, or delivery vans. It offers exclusive space for advertising o When going for vehicle wraps and graphics you will have the luxury to keep your advertising space to yourself only. You do not have to share it with other advertisers, which in turn is going to make your message more memorable and effective. By using this option, you save yourself from vying for prime advertising position to get good results.

6 Top Pros and Cons of Vehicle Wraps It serves as an innovative marketing concept o The unique nature of this advertising option coupled with eye-catching designs makes vehicle graphics and wraps an innovative marketing concept that resonates effectively with its targeted audience. It is due to its innovativeness that vehicle wrapping works much better than television advertising. It creates a long-lasting impression o Durability and longevity are other impressive benefits of using vehicle graphics. Durability will never be an issue especially when you put your money on vinyl wraps. Vinyl wraps are impressive because a cast laminate is used to protect them. A professionally installed vinyl wrap is likely to last more than 5 years giving you the chance to get the most out of your marketing investment.

7 Why should Vinyl Car Wraps be the Preferred Choice for Marketing and Advertising?  They are still new. It means that the competition is not that stiff yet. More and more businesses are now getting aware of the benefits of using vinyl car wrapping, but the market is not crowded yet. It means that you can take advantage of this option and use it to promote your business like never before. As it is a new form of marketing, it is still exciting for the consumers. Just be sure to use it creatively and you will certainly be able to spread the word about your business in a highly efficient manner.  They are extremely visible. The best thing about using car vinyl wraps is that they are highly noticeable. When you want to promote your business, you need to do something that would grab people's attention. You can get as creative as you want when designing vinyl wraps, and this gives you the ability to become visible to your target audience. Due to many design options, vinyl car wraps are now being used for personal cars as well. Surely, using a vinyl car wrap sensibly can help your car stand out in a sea of dull, boring cars.  They are much better than billboards. It is true that billboards are large enough to grab everyone's attention, but they can be expensive. Moreover, their static nature makes them less effective as compared to car wrapping. You can have your business fleet wrapped carefully and use it to spread the message everywhere in your local area. By learning to plan your car sensibly, you can also make your vehicle work much better than a billboard. It means that car wrapping works whether you are driving or when you have your car parked.

8 Clearing Some Misconceptions Regarding Vehicle Graphics and Wraps Vehicle graphics and wraps last longer than paint o That is not true. So many factors go into determining how long a vehicle graphic or wrap will last. Some of these factors include in the quality of materials, skill of the application, UV protection, and body surface features. Any change in these factors can improve or reduce the quality and appearance of vehicle wraps and graphics. These factors can also have an impact on adhesion of the vinyl wraps. Trailers and vehicles that make use of rivets are quite hard to properly stick but a professional installer can get good results here. The paint does not fade when you wax your vehicle with silicone-based wax along with vehicle graphics stickers o Again, that is a myth. It is true that silicone-based wax with UV protection offers added protection to your vehicle paint and helps it last longer, but there is a limit to how much heat it can withstand. The truth is if you leave your vehicle graphic stickers on for a while and expose your vehicle to sunlight, you will notice a difference in the surfaces when you eventually remove the sticker. Therefore, you have to keep this in mind when going for vehicle graphics and wraps.

9 Clearing Some Misconceptions Regarding Vehicle Graphics and Wraps Wild graphics designs are more impressive o It may not be true in all the cases. Yes, it all comes down to your personal preferences, but when it comes to graphics, keeping it simple is the best way to go. A well-balanced design will always ensure eye-catching graphics will work better. It also depends on the skills of the installer and designer. Keeping everything legible matters a lot and that is why wild graphic designs may not always prove better than simple graphics. Anyone can help you get rid of vehicle graphics o No, that is not the case. You will get better results from professionally installed vehicle graphics, and when you go a professional's way, you only need a professional to have it removed properly. A professional installer will cover plastic and metal along with trim work. It means that the graphics need to be removed meticulously or you will end up damaging the moldings on your vehicle. Similarly, there will be glue residue asking for serious attention. Only a professional installer can help remove a vehicle graphic without damaging the paint surfaces.

10 Choosing between Vehicle Graphics/Wraps and Painting for Marketing Purposes Consider the durability o Getting a new paint job done is definitely durable but you do not have to worry about durability even when you put your money on vinyl wraps. Special techniques are used to protect vinyl wraps, making them last longer than 5 years in most cases. These wraps also serve as a layer of protection for the paint underneath the graphic. Consider the pricing o One of the most important things to consider before choosing between painting and vehicle wrapping is the total price you have to pay for using each of these options. In case of a good paint job, you may have to spend up to $10,000, whereas you can have a professional car wrap installed in $5000 or much less. Moreover, you need to consider the number of vehicles you are planning to change. Car wrapping will become a much cheaper option as compared to painting when you have several vehicles to be changed.

11 Choosing between Vehicle Graphics/Wraps and Painting for Marketing Purposes Types of vehicles you have o It is true that you need to consider the types of vehicles you have before choosing between the two advertising options. Many people think that painting is a better choice because of its flexibility of changing any type of a vehicle. However, that is not true because you can find professional installers who can create car wraps for almost all types of vehicles. You just need to discuss your unique requirements and fleets with a professional installer to get a better idea. Consider the Quality o When you talk about getting your car repainted or simply having graphics painted on it, you need to understand that it requires serious skills. It is never easy to pain graphics on a car, and there is no guarantee that the graphic will look the same as you have imagined or planned. However, you will be in a much better position to know exactly how your car will look once you will have it wrapped. With vinyl wrapping, lettering looks much better as compared to painting a simple graphic on your vehicle. Therefore, you have to keep it in mind when deciding between the two options.

12 The End For more details, please visit: https://www.saskprint.ca/


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