2. Overview The promotion of products or brands via Digital media Digital Media  Search Engine Marketing Search Engine Marketing  Social Media Marketing Social Media Marketing  Search Engine Optimization Search Engine Optimization  E-Commerce Marketing E-Commerce Marketing  Display Advertisement Display Advertisement  E mail Marketing E mail Marketing  Mobile Marketing etc. Mobile Marketing etc

3. Reach online Media Fast Promotion Reach online Media At very low cost Target Specific Audience Measurable Results Large Audience Brand Reputations

4. Digital Marketing Consultant SEO Executives Social Media Manager PPC Expert Brand Manager (MBA Grad.) Build Your Own Business Job Available in All Industry New Startups

5. Who can Learn ? MBA, Engineers, etc. Business Professionals Graduates from any discipline Entrepreneurs Job Seeker Students From Any Field

6. Course Content Social Media Advertisement Search Engine Optimization Google Analytics ORM Affiliate Marketing Email Marketing YouTube Advertisement Google Advertisement

7. Digital Marketing Certificate Facebook Certification Google Analytics Digital Sales AdWords Fundamental Search Advertisement Display Advertisement Shopping Advertisement Mobile Advertisement YouTube Advertisement Mobile Sites

8.  Google is Largest Search Engine in the world.  Out of Total user 77.78% user uses google search engine.  Google AdWords is advertising tool use by google.  Out of Total Revenue 89% of revenue is generated by AdWords.  AdWords divides various aspects in various modules.

9. AdWords Modules Search AdvertisementDisplay Advertisement Shopping Advertisement Mobile Advertisement Digital sales Advertisement App Advertising

10. Search Advertisement  In Digital Marketing search advertising is a method of placing online advertisements on web pages that show results from search engine queries.

11. Display Advertisement  Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio.  The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors

12. Shopping Advertisement  Google Shopping Ads are useful for sales of Products on online media.  It will create attractive ads with price, images, text which will crate more impressive ads.

13. App Advertisement  This type of advertisement is used for app installments.  Apps will be appear on other Apps, Ads of App will be shown on Play store, Banner etc.

14. Mobile Advertisement  This Types of ads will appear on full browsing mobile.  Mobile Advertisement is consist of various forms of ads which will be appear on mobile devices.

15. Digital Sales  This type of module is useful for advertisement of sales product.  The Digital Sales exam is designed to test your knowledge of online advertising basic concepts and sales skills.

16. YouTube Ads  Various types of video ads will be appear on google search.  It will be beneficial to create attractive video ads and show that to interested user.

17. Facebook Twitter Linked in Instagram

18. Facebook Ads  Facebook is largest & most Favorite Social media in the world.  It is most preferable network for business promotion in lowest rate.  Facebook Sponsored ads will be appear as per the user recent activity.  We can target ads as per location, interest, age, gender etc.

19. Instagram Ads  Instagram is a mobile, desktop, and Internet-based photo- sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.

20. Linked In Ads  Linked In is a business- and employment-oriented social networking service that operates via websites and mobile apps.  Linked is mostly prefer for Professional connections, Job Seeking, New Clients, Old Clients Engagement, B2B Network etc.

21. Twitter Ads  Twitter is an online news and social networking service where users post and interact with messages, known as "tweets."  It is useful for personal branding and awareness.  Powerful tool for spreading and obtaining news information.

22.  Search engine optimization (SEO) is the process of Boosting the online visibility of a website or a web page in a web search engine's unpaid results.  SEO may target different kinds of search, including Text Search image search, video search, academic search, news search, and industry-specific vertical search engines. Types On Page OFF Page

23. On Page SEO  On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.  In On page optimization we need to define header tags, meta keywords, and a website that is easy to crawl for search engine spiders.

24. OFF Page SEO  Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings.  Off page SEO is consist of various factors for improving website ranking for ex. Articles writing, bookmarking, web directory submissions, local business listings etc.

25. Google Analytics  Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.  Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance.

26. ORM  Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.  It helps you in increasing the visibility of your website, in building up the brand equity, and induces positivity in the market.

27. Email Marketing  Email marketing is the act of sending a commercial message, typically to a group of people, using email.  In its broadest sense, every email sent to a potential or current customer could be considered email marketing.  It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

28. Affiliate marketing  Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

29. Special Job Zone