1. MKT 498 EDU Education Your Life - mkt498edu.com

2. MKT 498 Entire Course (New Syllabus) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications MKT 498 Week 2 Product and Market Identification MKT 498 EDU Education Your Life - mkt498edu.com

3. MKT 498 Final Exam Guide FOR MORE CLASSES VISIT www.mkt498edu.com Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). Multiple Choice and Multiple Select Questions 1 The foundation of an IMC plan includes which of the following elements? (Check all that apply) MKT 498 EDU Education Your Life - mkt498edu.com

4. MKT 498 Only for Craig final help FOR MORE CLASSES VISIT www.mkt498edu.com mkt 498 craig help MKT 498 EDU Education Your Life - mkt498edu.com

5. MKT 498 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing? MKT 498 EDU Education Your Life - mkt498edu.com

6. MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt498edu.com What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan? MKT 498 EDU Education Your Life - mkt498edu.com

7. MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses MKT 498 EDU Education Your Life - mkt498edu.com

8. MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 1 Individual Assignment Purpose and Value MKT 498 EDU Education Your Life - mkt498edu.com

9. MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper FOR MORE CLASSES VISIT www.mkt498edu.com Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) MKT 498 EDU Education Your Life - mkt498edu.com

10. MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications Select a product or MKT 498 EDU Education Your Life - mkt498edu.com

11. MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? MKT 498 EDU Education Your Life - mkt498edu.com

12. MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt498edu.com What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? MKT 498 EDU Education Your Life - mkt498edu.com

13. MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. MKT 498 EDU Education Your Life - mkt498edu.com

14. MKT 498 Week 2 DQ 4 FOR MORE CLASSES VISIT www.mkt498edu.com What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples. MKT 498 EDU Education Your Life - mkt498edu.com

15. MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT www.mkt498edu.com What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. MKT 498 EDU Education Your Life - mkt498edu.com

16. MKT 498 Week 2 DQ 6 FOR MORE CLASSES VISIT www.mkt498edu.com Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples. MKT 498 EDU Education Your Life - mkt498edu.com

17. MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table FOR MORE CLASSES VISIT www.mkt498edu.com Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy. MKT 498 EDU Education Your Life - mkt498edu.com

18. MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis(New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis MKT 498 EDU Education Your Life - mkt498edu.com

19. MKT 498 Week 2 Product and Market Identification FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 2 Product and Market Identification Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the MKT 498 EDU Education Your Life - mkt498edu.com

20. MKT 498 Week 2 Trends in Marketing Communications FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 2 Trends in Marketing Communications Write a 1,050- to 1,200-word paper in which you: § Select and assess three trends in marketing communications. § Provide specific examples of each trend with evidence of marketing communications that reflect the trend. MKT 498 EDU Education Your Life - mkt498edu.com

21. MKT 498 Week 3 Advertising Tools in IMC Plans FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 3 Advertising Tools in IMC Plans Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which MKT 498 EDU Education Your Life - mkt498edu.com

22. MKT 498 Week 3 Competitive and Segmentation Analysis Presentation FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 3 Competitive and Segmentation Analysis Presentation MKT 498 EDU Education Your Life - mkt498edu.com

23. MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer MKT 498 EDU Education Your Life - mkt498edu.com

24. MKT 498 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt498edu.com Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative? MKT 498 EDU Education Your Life - mkt498edu.com

25. MKT 498 Week 3 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? MKT 498 EDU Education Your Life - mkt498edu.com

26. MKT 498 Week 3 DQ 4 FOR MORE CLASSES VISIT www.mkt498edu.com Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide MKT 498 EDU Education Your Life - mkt498edu.com

27. MKT 498 Week 3 DQ 5 FOR MORE CLASSES VISIT www.mkt498edu.com What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC MKT 498 EDU Education Your Life - mkt498edu.com

28. MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 week 3 Integrated Marketing Communication Target Market Paper MKT 498 EDU Education Your Life - mkt498edu.com

29. MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper FOR MORE CLASSES VISIT www.mkt498edu.com Select the product or service from the Integrated Marketing Discussion in Week Two. Write a 1,600- to 2,000-word paper for which you first research the current customer base, buyer behavior, MKT 498 EDU Education Your Life - mkt498edu.com

30. MKT 498 Week 4 Analysis of Marketing Communication Tools Paper FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 4 Analysis of Marketing Communication Tools Paper MKT 498 EDU Education Your Life - mkt498edu.com

31. MKT 498 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example. MKT 498 EDU Education Your Life - mkt498edu.com

32. MKT 498 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt498edu.com What decisions go into selecting a distribution channel? What decisions go into selecting new distribution MKT 498 EDU Education Your Life - mkt498edu.com

33. MKT 498 Week 4 DQ 4 FOR MORE CLASSES VISIT www.mkt498edu.com What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? MKT 498 EDU Education Your Life - mkt498edu.com

34. MKT 498 Week 4 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and MKT 498 EDU Education Your Life - mkt498edu.com

35. MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper FOR MORE CLASSES VISIT www.mkt498edu.com Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two. MKT 498 EDU Education Your Life - mkt498edu.com

36. MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper MKT 498 EDU Education Your Life - mkt498edu.com

37. MKT 498 Week 4 Team Assignment Marketing Communication Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 4 Team Assignment Marketing Communication Paper MKT 498 EDU Education Your Life - mkt498edu.com

38. MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation FOR MORE CLASSES VISIT www.mkt498edu.com Utilize the research from your Learning Team’s Target Market and Competitive Advantage Analysis in Week Three. MKT 498 EDU Education Your Life - mkt498edu.com

39. MKT 498 Week 5 Assignment Communication Channels Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Assignment Communication Channels Paper MKT 498 EDU Education Your Life - mkt498edu.com

40. MKT 498 Week 5 Digital Communications Presentation FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Digital Communications Presentation Research the digital communications tools used by the company you chose in Week 1 or Week 3. MKT 498 EDU Education Your Life - mkt498edu.com

41. MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper FOR MORE CLASSES VISIT www.mkt498edu.com Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. MKT 498 EDU Education Your Life - mkt498edu.com

42. MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan MKT 498 EDU Education Your Life - mkt498edu.com

43. MKT 498 Week 5 Marketing Communications Plan Executive Summary FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Marketing Communications Plan Executive Summary For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary MKT 498 EDU Education Your Life - mkt498edu.com