1. MHA 626Competitive Success/tutorialrank.com

2. MHA 626 Week 1 Discussion 1 Business and Strategic Planning For more course tutorials visit www.tutorialrank.com Week 1 Discussions To participate in the following discussions, go to this week's Discussion link in the left navigation. Business and Strategic Planning The business plan of a healthcare organization describes the purpose of the HCO and lends structure to its organizational goals. The strategic plan is used as a directional guide; in other words, how the organization will fulfill its purpose and put ideas into action. The strategic plan also prioritizes the

3. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 1 Discussion 2 Strategic Planning and Marketing For more course tutorials visit www.tutorialrank.com Strategic Planning and Marketing Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan. Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 1.2: “The Importance of Strategic Planning and Marketing

4. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Banner Health Organization) For more course tutorials visit www.tutorialrank.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Vision, Mission, and Values Statements The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due in Week Six. This week you will choose a specific healthcare

5. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Department of Defense military medicine) For more course tutorials visit www.tutorialrank.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Vision, Mission, and Values Statements The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due in Week Six. This week you will choose a specific healthcare organization (HCO) and begin examining the products and

6. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 2 Assignment SWOT Analysis (Banner Health Organization) For more course tutorials visit www.tutorialrank.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. SWOT Analysis This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001).

7. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 2 Assignment SWOT Analysis (Department of Defense military medicine) For more course tutorials visit www.tutorialrank.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. SWOT Analysis This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001).

8. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 2 Discussion 1 Patient-Centered Marketing For more course tutorials visit www.tutorialrank.com Patient-Centered Marketing This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics. As mentioned in Chapter 7 of the course text, “marketing involves both the creation and distribution of goods and services” (Stevens, R., & Silver, L. S., 2015, section 7.1: “What is Marketing,” para. 4). Marketing departments should be concerned with customer needs and meeting those

9. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies For more course tutorials visit www.tutorialrank.com Selecting Marketing Strategies This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

10. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies For more course tutorials visit www.tutorialrank.com Selecting Marketing Strategies This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

11. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses For more course tutorials visit www.tutorialrank.com Internal and External Environmental Analyses For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week.

12. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses For more course tutorials visit www.tutorialrank.com Internal and External Environmental Analyses For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week.

13. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 3 Discussion 2 Examining Market Research Strategies For more course tutorials visit www.tutorialrank.com Examining Market Research Strategies For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered. With this said, health care organizations rely on market research to determine their best course of action regarding time and financial investment.

14. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 4 Assignment Database Marketing (Banner Health Organization) For more course tutorials visit www.tutorialrank.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based

15. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 4 Assignment Database Marketing (Department of Defense military medicine) For more course tutorials visit www.tutorialrank.com Assignment To complete the following assignment, go to this week's Assignment link in the left navigation. Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants

16. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 4 Discussion 1 Marketing Opportunities and Strategies For more course tutorials visit www.tutorialrank.com Marketing Opportunities and Strategies For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen HCO’s marketing opportunities and goals. To prepare for this discussion, read Chapter 9

17. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 5 Discussion 1 Planning and Control Measures For more course tutorials visit www.tutorialrank.com Planning and Control Measures For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully

18. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 5 Discussion 2 Implementation of Performance Evaluation For more course tutorials visit www.tutorialrank.com Implementation of Performance Evaluation This discussion will allow you generate content for your Final Project regarding the implementation of performance evaluation. As discussed in Chapter 12, the implementation of performance evaluation methods is an ongoing process that aids the marketing department in determining the success of its current

19. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 6 Discussion 1 Ethical and Legal Issues Surrounding Social Media and Marketing For more course tutorials visit www.tutorialrank.com Ethical and Legal Issues Surrounding Social Media and Marketing This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media

20. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 6 Final Paper Marketing Plan (Banner Health Organization) For more course tutorials visit www.tutorialrank.com Marketing Plan To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real- world healthcare organization, incorporating

21. MHA 626Competitive Success/tutorialrank.com MHA 626 Week 6 Final Paper Marketing Plan (Department of Defense military medicine) For more course tutorials visit www.tutorialrank.com Marketing Plan To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real- world healthcare organization, incorporating i

22. MHA 626Competitive Success/tutorialrank.com