1. MKT 435Competitive Success/tutorialrank.com

2. MKT 435 All Assignments For more course tutorials visit www.tutorialrank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced

3. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper For more course tutorials visit www.tutorialrank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mis

4. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper For more course tutorials visit www.tutorialrank.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

5. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 2 Brand Personality Presentation (2 PPT) For more course tutorials visit www.tutorialrank.com This Tutorial contains 2 Presentation MKT 435 Week 2 Brand Personality Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10 Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment. Create an 8- to 10-slide Microsoft® PowerPo

6. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 2 Porsche Case Study For more course tutorials visit www.tutorialrank.com Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length.

7. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 3 How Attitudes are Influenced For more course tutorials visit www.tutorialrank.com Write a 1,050- to 1,400-word paper in which you write about the following scenario: · What was your attitude about this course before it started? · What factors influenced that attitude? · How has your attitude toward the course changed now in the third week of class?

8. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper For more course tutorials visit www.tutorialrank.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender- based marketing, or (4) marketing to gay and lesbian consumers.

9. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 3 Internal and External Influences Marketing Paper For more course tutorials visit www.tutorialrank.com MKT 435 Week 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3 Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product or service you will use for the remainder of the team assignments due in Weeks 4 and 5.

10. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy For more course tutorials visit www.tutorialrank.com Write a 700- to 1,050-word paper in which the team discusses the following: · A brief overview of the company and the product and its marketing strategy. · An examination and discussion of the external factors that influence the company’s target market.

11. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 4 Consumer Decision Making Presentation For more course tutorials visit www.tutorialrank.com MKT 435 Week 4 Consumer Decision Making Process Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

12. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 4 Examine a Communication Tool For more course tutorials visit www.tutorialrank.com Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.

13. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy For more course tutorials visit www.tutorialrank.com Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior. Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy.

14. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 4 Team Consumer Decision Making Paper For more course tutorials visit www.tutorialrank.com MKT 435 Week 4 Consumer Decision Making Paper Utilize the same product/service your team chose for Week 3. Developa 700- to 1,050-word response that analyzes the following: § Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.

15. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 5 Consumer Decision Making Process Analysis For more course tutorials visit www.tutorialrank.com Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence.

16. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy For more course tutorials visit www.tutorialrank.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to

17. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper (2 Papers) For more course tutorials visit www.tutorialrank.com This Tutorial contains 2 Papers MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks. Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Marketing has evolved in its rela

18. MKT 435Competitive Success/tutorialrank.com MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation For more course tutorials visit www.tutorialrank.com MKT 435 Week 5 Global and Online Marketing Strategy Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15 Utilize the same product/service that your team chose for Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoi

19. MKT 435Competitive Success/tutorialrank.com