1. FOOD PRODUCT DEVELOPMENT IDEAS  Beta Carotene as a food colour.  Addition of Iron and Zinc in Common Salt. 1

2. BETA CAROTENE AS A FOOD COLOUR A natural food colour. Colour - yellow to orange Source - Beet Root Solubility - Water and oil, water dispersible 2

3. Beta-Carotene is a carrier of vitamin A and imparts an orange-yellow colour to food. Most beta-carotene is derived from algae or is synthesized. It is oil-soluble but can be made into a water-dispersible emulsion. WHY BETA CAROTENE????? 3

4. Stability - It is quite stable in varied heat light and pH Most stable in pH range 2.0 - 14.0 Applications - Beverages, Frozen foods, Fruit fillings, Candies, Baked goods Storage - Cool, dry, dark( below 25 °C) 4

5. ADDITION OF IRON AND ZINC IN COMMON SALT 2300 mg amounts to one teaspoon of salt per day OR 6 grams of salt per day Iron and Zinc should be added to common salt as supplements To overcome deficiency of these essential minerals 5

6. WHY ADDITION OF IRON AND ZINC??? RDAs FOR ZINC RDAs FOR IRON 6

7.  Common deficiency diseases of Iron  Iron Deficiency Anaemia,  Premature births,  Low birth weight babies,  Delayed growth and development,  Delayed normal infant activity.  Common deficiency diseases of Zinc  Zinc deficiency affects the skin and gastrointestinal tract; brain and central nervous system, immune, skeletal, and reproductive system. 7

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