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MKT 455 Enthusiastic Studysnaptutorial.com

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1 MKT 455 Enthusiastic Studysnaptutorial.com

2 MKT 455 Week 1 Individual Assignment Personal Reflection Paper For more classes visit www.snaptutorial.com Write a 500- to 700-word reflection paper that addresses the following: · How has Internet marketing evolved? · What personal connections have you made with the readings? · How has Internet marketing affected you as a consumer?

3 MKT 455 Enthusiastic Studysnaptutorial.com MKT 455 Week 2 Individual Assignment E-Marketing Persuasion Memo For more classes visit www.snaptutorial.com Imagine you are a marketing representative at Kudler Fine Foods, which is found in your Virtual Organization portal. The company is launching a new product line of healthy snacks to boost sales. You must persuade the chief marketing officer (CMO) to approve an e-marketing campaign as a substitute for traditional marketing techniques, especially considering the company’s recent budget cuts.

4 MKT 455 Enthusiastic Studysnaptutorial.com MKT 455 Week 3 Individual Assignment Sample Blog For more classes visit www.snaptutorial.com Resources: Kudler Fine Foods virtual organization, MySpace, or Facebook Develop a MySpace or Facebook blog to advocate the Kudler Fine Foods healthy snack products. Simulate a response section to show possible consumer reactions.

5 MKT 455 Enthusiastic Studysnaptutorial.com MKT 455 Week 3 Learning Team Assignment CMO Response Memo For more classes visit www.snaptutorial.com For this assignment, your team takes on the role of the Kudler Fine Foods CMO to respond to the e-marketing persuasion memo to adopt an Internet marketing campaign. Resources: Kudler Fine Foods Virtual Organization and E-Marketing Persuasion Memo

6 MKT 455 Enthusiastic Studysnaptutorial.com MKT 455 Week 4 Individual Assignment Stakeholder Presentation For more classes visit www.snaptutorial.com The CMO of Kudler Fine Foods has approved your ideas for an Internet marketing campaign and wants you to share your ideas with company stakeholders.

7 MKT 455 Enthusiastic Studysnaptutorial.com MKT 455 Week 5 Individual Assignment Customer Behavior Profile For more classes visit www.snaptutorial.com The stakeholders were impressed with your presentation and have asked that you continue to develop your ideas and provide more evidence to support campaign adoption. Because the product is new, you realize the importance of understanding the customer and have decided to create a customer behavior profile as the next step in your proposal.

8 MKT 455 Enthusiastic Studysnaptutorial.com MKT 455 Week 5 Learning Team Assignment Customer Relationship Management Plan For more classes visit www.snaptutorial.com The CMO and stakeholders have given serious consideration to your proposal to adopt an Internet marketing campaign. After reviewing the material you have presented, they want to see your plan on how the brand will be communicated to the public.

9 MKT 455 Enthusiastic Studysnaptutorial.com


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