1. Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 15 th September 2013

2. Key Customer Themes : Autumn Drinks Festival: Drinks sited offers around the store and highlighted with hanging signs, bus stops, and banners outside and inside. Tesco Bank: Pet insurance incentive of a £30 cash back. Highlighted by till point POS and overhead signs. Seasonal Health And Beauty Gifts: 2 bays used to promote 3 for 2 on health and beauty gifts, supported by shelf fins. Tesco Price Promise : Theme continues and is highlighted by overhead signs and bus stops in store. Seasonal Aisle: There are 4 bays dedicated to Christmas chocolate and confectionery and 4 bays dedicated to drinks, highlighted by shelf fins. General Feel: The store was quiet at the time of visit. Shelves were well stocked and staff were on hand to assist customers. Key Deals: Heinz Baked Beans x4 tins: £2 Pepsi Cola 8 pk: BOGOF Peroni Lager: 4 for £3 Heinz Ketchup: £2 Persil And Finish Dishwasher Tablets: ½ price Tiptree Essex– Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

3. Key Customer Themes : NEW Just Add Autumn: New George clothing range launched for Autumn. NEW Health And Beauty Event: There are 13 bays promoting health and beauty products, highlighted with overhead signs, bus stops and barkers. NEW One Stop Student Shop: Accessories for students are stocked in 18 bays situated in the seasonal aisle and supported by overhead signs and bus stops. The Big Rollback: Slogan emblazoned across large high signs visible on entry and throughout the central aisle. Asda Price Guarantee: 10% Cheaper or well give you the difference visible at all checkouts. General Feel: The store was generally clean with shelves stocked reasonably well and large store front displays. Key Deals: Whiskas Cat Food 48pk: £11 Ariel 3 In 1: £3 Health And Beauty: 3 for £10 Selected Wines: 3 for £10 Cadburys Chocolate Pouches 4pk: £1 Selected Cleaning Products: 2 for £2 Roehampton– Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4. Key Customer Themes : Retailer Of The Year Awards: Hanging signs and header boards around the store highlighted awards for meat, fish, fruit and vegetables. Student Zone: The seasonal aisle is dedicated to student home-ware and stationery, supported by directional overhead signs and shelf fins. Payday Bonus: Promoted with outside banners, A boards, overhead signs and tax discs. Hot Deals: The Hot Deals logo appears on snow ploughs to highlight offers in aisle and on aisle ends. General Feel: Busy store with well stocked shelves. The majority of tills were open at the time of visit. Key Deals: Oral B Toothpaste: ½ price Milk 4 pints: £0.97 Dairylea Cheese Dunkers: ½ price Cadburys Chocolate Pouches: £1 Tetley Teabags 160 pk: £3 Pick Of The Street Fruit & Veg: £1 Witham – Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

5. Key Customer Themes : Love Every Mouthful: Window stickers remain on the front of store windows and doors. The theme continues throughout store with high signs. Tesco Clubcard: Heavily dvertised around the store entrance and checkouts. Click & Collect: Service advertised at the front of store with window posters. Tesco's Bank: Offers are promoted with leaflets at the checkout points. General Feel: The store was busy with staff putting stock out and assisting customers. Shelves were tidy although there were gaps throughout the store. Key Deals: Kelloggs Coco Pops And Cornflakes: £2 Tesco Sunflower Oil 5 Litres: 2 for £10 Wine And Champagne: Buy 6 Save 25% J2O 4 pk: ½ price Pepsi Cola 6 pk: ½ price Innocent Smoothies 4 pk: ½ price Tooting – Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

6. Key Customer Themes : Discover The World Of Wines: Selected wines promoted in 2 bays and highlighted with bus stops, barkers and high signs. The Baby Event: This event was promoted with bus stops throughout the aisle. Summer Whatever The Weather: Seasonal ranges promoted with signage around the store. 1000s Of Ways To Great Value: Message repeated throughout the store across multiple products. Brand Price Match: Green barkers, bus stops and large hanging signs state that Tescos prices are matched on branded groceries, excluding promotions. General Feel: Clean and well stocked store with plenty of staff available to assist customers. Key Deals: The Story Of Duchy Originals: 25% off Selected Persil Laundry Products: £6 Selected Wines: Save 1/3 Easy To Cook Meals Mix & Match: 2 for £7 Selected Fruit: 3 for 2 Balham – Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

7. Key Customer Themes : NEW Loved By Us: New branding for sandwiches and ready meals. New packaging is in transition and staff had to check what product was linked to the front of store standee. Fresh Flowers By ELEGANCE: Flower stall at store front with circular flower display in store offering made to order bouquets or pre-wrapped flowers. A local company supplies the flowers and the stall is manned at all times and supported by an outside banner and A board. Sourced Locally: Tax discs and hanging signs highlight product that has travelled fewer miles to store. NEW Seasonal: 12 bays dedicated to Christmas related confectionery, chocolates and biscuits. Numerous FSDUs filled with Christmas chocolates sited around the store. General Feel: The store was well stocked and busy at the time of visit. Key Deals: Cathedral City Cheese: ½ price Pringles: BOGOF Pizza Express: ½ price Juice By Innocent: 2 for £3.50 PG Tips x 240: ½ price Anchor Butter: 2 for £5 Stanway – Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

8. Key Customer Themes : By Sainsburys: POS is situated throughout the store highlighting Sainsburys food items. Pet And Car Insurance : Heavily advertised on high signs at front of store. Back To School: The seasonal aisle has 8 bays committed to school uniform and 12 bays with stationery. This theme is highlighted by directional signs and shelf edge strips. Great Offers: Offers continue in store including ½ price, 1/3 off and BOGOF. Highlighted by header boards and snow ploughs. Brand Match: Theme returns and is advertised within the store with posters and bus stops. General Feel: The store was clean and tidy with well stocked shelves. Finance and mobile deals were promoted at all checkouts. Key Deals: Actimel 12 pk: ½ price Selected Kelloggs Cereals: 2 for £4 Andrex Toilet Tissue 9 pk: £4 Robinsons Squash 1 litre: £1 Coca Cola 8 pk: BOGOF Selected Wines: ½ price Wimbledon – Wednesday 11 th September info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

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