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HSA 505 Education for Service-- snaptutorial.com.

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Presentation on theme: "HSA 505 Education for Service-- snaptutorial.com."— Presentation transcript:

1 HSA 505 Education for Service-- snaptutorial.com

2 HSA 505 Week 1 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 1 Discussion 1 - Please respond to the following: "The Product Life Cycle Part" Assess the value of the product life cycle as a tool for product succession planning and related product management activities. Give your opinion on whether or not the Product Life Cycle can help health care managers in promoting portfolio planning, strategy formulation, and forecasting. Provide one (1) example to support your rationale.

3 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 1 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 1 Discussion 2 - Please respond to the following: "New Product Process" Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument. Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.

4 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 2 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 2 Discussion 1 - Please respond to the following: "Marketing Growth and Strategic Planning" Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale.

5 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 2 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 2 Discussion 2 - Please respond to the following: "Market Expansion and Drivers Management"

6 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 3 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 3 Discussion 1 - Please respond to the following: "Brand Design Model"

7 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 3 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 3 Discussion 2 - Please respond to the following: "Brand Portfolio Molecule and Brand Report Card"

8 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 3 Product Development For more classes visit www.snaptutorial.com HSA 505 Week 3 Product Development - Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspe

9 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 4 Case Study 1 Revitalizing a Brand For more classes visit www.snaptutorial.com HSA 505 Week 4 Case Study 1 Revitalizing a Brand - Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

10 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 4 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 4 Discussion 1 - Please respond to the following: "Brand Stretch Spectrum and Market Product Grid" Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.

11 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 4 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 4 Discussion 2 - Please respond to the following: "Lateral Marketing Strategy" Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and tradit

12 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 5 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 5 Discussion 1 - Please respond to the following: "Marketing Segment and Perceptual Map" Evaluate the value and utility afforded by Philip Kotler’s Segment-by- Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.

13 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 5 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 5 Discussion 2 - Please respond to the following: "Product Ladder and Hierarchy of Needs" Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.

14 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 6 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 6 Discussion 2 - Please respond to the following: "Customer Experience Management" Based on your review of the Learnscape scenario titled “Learnscape 1: Staying Relevant”, examine the potential mutual benefits that are afforded to health care organizations and their respective customers populations when health care organizations design and manage all- encompassing customer experiences. Provide an example of such potential mutual benefits to support your rationale.

15 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 7 Case Study 2 Stopping Outshopping For more classes visit www.snaptutorial.com Case Study 2: Stopping Outshopping Due Week 7 and worth 220 points Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

16 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 7 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 7 Discussion 1 - Please respond to the following: "Understanding Customer Wants and Needs and PEST Analysis"

17 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 7 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 7 Discussion 2 - Please respond to the following: "Michael Porter’s Five Forces Model" Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale.

18 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 8 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 8 Discussion 1 - Please respond to the following: "Competition Model" Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successful close monitoring to support your rationale.

19 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 8 Discussion 2 For more classes visit www.snaptutorial.com A 505 Week 8 Discussion 2 - Please respond to the following: "Marketing Management Tools" Based on your review of the Learnscape scenario titled “Learnscape 2: Patient Engagement”, analyze the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits. Determine whether you believe the relationship between cor

20 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 9 Case Study 3 For more classes visit www.snaptutorial.com HSA 505 Week 9 Case Study 3 - Read the case study titled “Missed Opportunities”, located in the online course shell. Write a four to six (4-6) page paper in which you:

21 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 9 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 9 Discussion 1 - Please respond to the following: "Marketing Strategy and Planning Tools" Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.

22 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 9 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 9 Discussion 2 - Please respond to the following: "Generic Strategies and Balanced scored Card" Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.

23 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 10 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 10 Discussion 1 - Please respond to the following: "Strategy Map" Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.

24 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 10 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 10 Discussion 2 - Please respond to the following: "Marketing Plan" Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.

25 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 11 Discussion 1 For more classes visit www.snaptutorial.com HSA 505 Week 11 Discussion 1 - Please respond to the following: "Course Completion" Identify the most significant political, economic, and social forces that you believe are influencing changes in health care marketing today. Identify three (3) key marketing skills you have gained from this class and suggest how each will benefit you in your current or future career.

26 HSA 505 Education for Service-- snaptutorial.com HSA 505 Week 11 Discussion 2 For more classes visit www.snaptutorial.com HSA 505 Week 11 Discussion 2 - Please respond to the following: "Wrap-Up and Takeaways!" Identify two to three (2-3) takeaways that you have learned or gained from the course learning activities. Explain the linkage between each takeaway you have identified and the learning outcomes of this course. Assess the degree to which you believe your knowledge of the learning topics discussed in this course has been enhanced. Provide at least one (1) example to support your response.

27 HSA 505 Education for Service-- snaptutorial.com


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