1. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

2. MKT 421 Assignment Distribution channel Article Review (sports apparel company) FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

3. MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

4. MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1.A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement 2.What is meant by “accelerating the process?” Increase advertising costs during product launch Speed up new product time to market Identify major competitors early Create a new market space MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

5. MKT 421 Final Exam Guide (New, 2017) FOR MORE CLASSES VISIT www.mkt421guide.com __ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

6. MKT 421 Final Exam Guide (New, 2017) FOR MORE CLASSES VISIT www.mkt421guide.com __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

7. MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2 MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

8. MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

9. MKT 421 Signature Assignment The Entrepreneurial Marketing Manager FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video Scenario: MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

10. MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentation The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

11. MKT 421 Week 1 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

12. MKT 421 Week 1 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

13. MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. § Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

14. MKT 421 Week 1 Individual Assignment Defining Marketing FOR MORE CLASSES VISIT www.mkt421guide.com Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

15. MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

16. MKT 421 Week 1 Marketing and Buying Behaviors FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own personal characteristics that explain MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

17. MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers ) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

18. MKT 421 Week 2 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

19. MKT 421 Week 2 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

20. MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes Create a 6-slide Microsoft ® PowerPoint ® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

21. MKT 421 Week 2 Individual Assignment Marketing Mix FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

22. MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

23. MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

24. MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

25. MKT 421 Week 3 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

26. MKT 421 Week 3 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

27. MKT 421 Week 3 Individual Assignment Marketing Research Paper FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

28. MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

29. MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

30. MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project. Complete the following assignment using the "Strategy and Positioning Analysis" template. Develop a 2,100-word analysis explaining the following headings MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

31. MKT 421 Week 4 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

32. MKT 421 Week 4 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

33. MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

34. MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation FOR MORE CLASSES VISIT www.mkt421guide.com Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

35. MKT 421 Week 4 Logistics and Distribution FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

36. MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing SimulationMKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: Describe the attributes of your product or service in detail. Describe the pace at which your product will move through MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

37. MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 1,750-2000-word analysis that includes: Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

38. MKT 421 Week 5 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

39. MKT 421 Week 5 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

40. MKT 421 Week 5 Individual Assignment Environmental Factors FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

41. MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains two sets of Paper Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

42. MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains two sets of Paper and Presentation Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com

43. MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy. Also Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: Compile the information presented in your previous papers. Include the following in the presentation: Explain your promotional strategy for your product or service. MKT 421 GUIDE Lessons in Excellence -- mkt421guide.com