1. MKT 443 Education for Service/snaptutorial.com

2. MKT 443 Week 1 Social Media Presence Paper For more classes visit www.snaptutorial.com MKT 443 Week 1 Social Media Presence Paper Review the final Social Media Marketing Plan assignment that is due in Week 5. Your individual assignments each week will incorporate into this plan. Write a 1,050- to 1,400-word paper that describes the social media presence of an organization of your choice. (Note: It is suggested that you choose one organization or a competitor of an organization, which will be used as the focus for remaining assignments in this course.)

3. MKT 443 Education for Service/snaptutorial.com MKT 443 Week 2 Top Five Social Media Platforms Worksheet For more classes visit www.snaptutorial.com MKT 443 Week 2 Top Five Social Media Platforms Worksheet Complete the Top Five Social Media Platforms Worksheet. 1. Select your top five social media platforms and complete the table in a total of 350 to 525 words.

4. MKT 443 Education for Service/snaptutorial.com MKT 443 Week 3 Social Media Marketing in the News Analysis For more classes visit www.snaptutorial.com MKT 443 Week 3 Social Media Marketing in the News Analysis Research news media stories and articles on social media. Identify two news stories or articles that illustrate how consumers behave on social media and how marketers have responded to that behavior. Cite both articles at the beginning of your paper according to APA formatting guidelines. Summarize the stories or articles in a 350- to 525-word paper, and include the following:

5. MKT 443 Education for Service/snaptutorial.com MKT 443 Week 3 Who, What, Why, When, and How Presentation For more classes visit www.snaptutorial.com MKT 443 Week 3 Who, What, Why, When, and How Presentation Create a 15- to 20-slide presentation with detailed speaker notes using Microsoft®PowerPoint®, Prezi®, or OfficeMix365. This presentation should specify the Who, What, Why, When, and How for your chosen company’s social media marketing and PR strategy plan. Complete the following in your presentation using the company you chose in Week 1 for your Social Media Marketing Plan. Determine who your consumers will be based upon the company’s products or services.

6. MKT 443 Education for Service/snaptutorial.com MKT 443 Week 4 Social Media and SEO Analysis For more classes visit www.snaptutorial.com MKT 443 Week 4 Social Media and SEO Analysis Refer to the Week 1 Individual Assignment: Social Media Presence Paper. Discuss the companies chosen by each individual, and select two to use for this assignment. Identify 1-3 relevant words or terms consumers would be likely to use to search for the organization. Search for each term on at least one search engine and one social media site.

7. MKT 443 Education for Service/snaptutorial.com MKT 443 Week 4 Social Media Market Plan Pitch For more classes visit www.snaptutorial.com MKT 443 Week 4 Social Media Market Plan Pitch Refer back to the Week 3 Individual Assignment: Who, What, Why, When, and How. Locate your response to “What actions you would like the customer to take.” Create a 10- to 15-slide Microsoft® PowerPoint® presentation with detailed speaker notes that will be used to pitch your marketing plan. Identify at least two social media market influencers based on your research about your target consumer.

8. MKT 443 Education for Service/snaptutorial.com MKT 443 Week 5 News jack Case Analysis For more classes visit www.snaptutorial.com MKT 443 Week 5 Newsjack Case Analysis Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR. Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example. Complete the following in 350 to 525 words: § Summarize the relevant news item. § Assess the organization’s connection to the news.

9. MKT 443 Education for Service/snaptutorial.com