1. HOW BUSINESS MESSAGING CAN DRIVE TRAFFIC TO YOUR ECOMMERCE STORE

2. Increase Sales Messages still holds the position of the communication tool with the highest read rate: 90% of texts are read in 3 minutes. That’s something email has never been able to achieve. Customers these days come from a different a generation, one that grew up with messaging as a big part of their lives.

3. Notifications Messaging app Messaging app can be used to deliver notifications or reminders to customers. An e-commerce site may remind users of the items that are still in their shopping cart and ask them if they are willing to proceed with the purchase.

4. Time-Sensitive Promotions Our world has come to revolve around instant communication, making instant messaging a necessary part of everyday life. In fact, more and more consumers are expecting customer support through messaging apps than email.

5. Increasing Loyalty Capitalizing on instant messaging apps can pave the way for better customer experience and brand image — from enquiry to sales. By offering personalized suggestions, offers and services companies can use chat apps and bots to increase customers’ loyalty to the brand.

6. Surveys Business messaging apps Business messaging apps can be an effective way to ask for client feedback. You can send a link to your online survey or share a short question with clients for them to answer.

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