1. MKT 438 Education for Service/tutorialrank.com

2. MKT 438 Entire Course For more course tutorials visit www.tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1

3. MKT 438 Education for Service/tutorialrank.com MKT 438 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Complete the Final Examination. 1. The objective of public relations is to sell:

4. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 1 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Should a company be concerned with public opinion? Why or why not?

5. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 1 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com Which PR communication tool do you feel is the most effective? Why?

6. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 1 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com What role does PR play in your organization? Explain your answer.

7. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) For more course tutorials visit www.tutorialrank.com Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in

8. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 1 The Role of Public Relations For more course tutorials visit www.tutorialrank.com MKT 438 Week 1 The Role of Public Relations Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

9. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 2 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com What are some positive and negative aspects of publicity?

10. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 2 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

11. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 2 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com How would PR research impact a PR team? Give an example.

12. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) For more course tutorials visit www.tutorialrank.com MKT 438 WEEK 2 Public Relations Case Study MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

13. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 2 Internal Public Relations For more course tutorials visit www.tutorialrank.com MKT 438 Week 2 Internal Public Relations Resource: The Practice of Public Relations, Ch. 11

14. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) For more course tutorials visit www.tutorialrank.com Part I: Public Relations Campaign MKT 438 WEEK 2

15. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

16. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

17. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com How critical is the internal communications process in PR? Explain.

18. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility Sustainability (Microsoft) For more course tutorials visit www.tutorialrank.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability

19. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability (Starbucks) For more course tutorials visit www.tutorialrank.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability

20. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) For more course tutorials visit www.tutorialrank.com MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper

21. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service For more course tutorials visit www.tutorialrank.com MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4.

22. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) For more course tutorials visit www.tutorialrank.com MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet

23. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation For more course tutorials visit www.tutorialrank.com MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17

24. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

25. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com What potential effects can a crisis have on an organization? Explain your answer.

26. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

27. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course) For more course tutorials visit www.tutorialrank.com Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of

28. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) For more course tutorials visit www.tutorialrank.com MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

29. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper For more course tutorials visit www.tutorialrank.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

30. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation For more course tutorials visit www.tutorialrank.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation

31. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 5 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com How has technology impacted the dissemination of information to global publics?

32. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 5 DQ 2 (UOP Course) For more course tutorials visit www.tutorialrank.com How can the power of PR influence and change your point of view? Is this ethical?

33. MKT 438 Education for Service/tutorialrank.com MKT 438 Week 5 DQ 3 (UOP Course) For more course tutorials visit www.tutorialrank.com How has globalization, technology, and diversity affected PR in the past five years?

34. MKT 438 Education for Service/tutorialrank.com