1. MKT 578 Teaching Effectively-- snaptutorial.com

2. MKT 578 Entire Course + Final Guide (Updated) For more classes visit www.snaptutorial.com MKT 578 Week 1 Key Target Groups (Pfizer) MKT 578 Week 2 Importance of Feedback MKT 578 Week 2 Project PR Issue (Wounded Warrior) MKT 578 Week 3 Tesco bank Campaign Design

3. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Entire Course For more classes visit www.snaptutorial.com MKT 578 Week 1 DQs MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper MKT 578 Week 2 DQs MKT 578 Week 3 Learning Team Reflection MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper

4. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Final Exam Guide (New) For more classes visit www.snaptutorial.com 1) Archaeologists inform us that public relations has roots in A. Iraq, where bulletins informed farmers how to grow more food

5. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 1 DQs For more classes visit www.snaptutorial.com Week 1 DQ 1 Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained. Similarly, marketing often serves to enhance an organization's reputation, products and services. In what ways can we distinguish public relations from marketing?

6. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 1 Key Target Groups (Pfizer) For more classes visit www.snaptutorial.com Pfizer Key Target Groups Important Target Groups Engaging Public Relations Public Relations Communications

7. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 2 DQs For more classes visit www.snaptutorial.com Week 2 DQ 1 Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not?

8. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 2 Importance of Feedback For more classes visit www.snaptutorial.com MKT 578 Week 2 Importance of Feedback

9. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 2 Learning Team Project Problem Framing Paper For more classes visit www.snaptutorial.com Resource: University of Phoenix Material: Public Relations Learning Team Project Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it. Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:

10. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 2 Project PR Issue (Wounded Warrior) For more classes visit www.snaptutorial.com Wounded Warrior Project PR Issue Specific Public Relations Issue Impact of the Issue PR Issue Problem Statement Target Group

11. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 3 DQs For more classes visit www.snaptutorial.com Week 3 DQ 1 What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not?

12. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper For more classes visit www.snaptutorial.com Resource: Week Two Problem Framing Paper Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign.

13. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 3 Learning Team Reflection For more classes visit www.snaptutorial.com Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field.

14. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 3 Tesco bank Campaign Design For more classes visit www.snaptutorial.com Public Relations Problem Statement SMART Objectives Target Groups Target Groups’ Needs Ethical Concern

15. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 4 DQs For more classes visit www.snaptutorial.com Week 4 DQ 1 Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding?

16. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper For more classes visit www.snaptutorial.com Resources: The Practice of Public Relations Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years.

17. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 4 Integrated Marketing Communications For more classes visit www.snaptutorial.com MKT 578 Week 4 Integrated Marketing Communications

18. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 4 Learning Team Reflection For more classes visit www.snaptutorial.com Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field.

19. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 4 Media Selection (AIG) For more classes visit www.snaptutorial.com AIG Media Selection Media Types Effective Communication AIG Customers

20. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 5 DQs For more classes visit www.snaptutorial.com Week 5 DQ 1 The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.

21. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 5 Learning Team Project Public Relations Planning Paper For more classes visit www.snaptutorial.com Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following:

22. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 5 Media Campaing Part 2 (AIG) For more classes visit www.snaptutorial.com Research Plan Methods of Communication Media Choice Justification Internet Television/Newspapers

23. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 6 Final PR Campaign (AIG) For more classes visit www.snaptutorial.com Executive Summary Campaign Basis Budget SMART Objectives Control Methods Success of PR Campaign Conclusion

24. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 6 Is Crisis Management Disgusting For more classes visit www.snaptutorial.com MKT 578 Week 6 Is Crisis Management Disgusting

25. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER For more classes visit www.snaptutorial.com Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper

26. MKT 578 Teaching Effectively-- snaptutorial.com MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint For more classes visit www.snaptutorial.com Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper

27. MKT 578 Teaching Effectively-- snaptutorial.com