1. 3.02 Understand business publications.

2. What type of publication should you use?
The type of publication depends upon the Purpose of the communication and the Characteristics of the Target Audience.
Why and what do you need to communicate?
To whom are you communicating?
3.02 Understand business publications.
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3. 3.02 Understand business publications.
Classify the Purpose
Four Key Questions
3.02 Understand business publications.
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4. What’s the Purpose Of Desktop Publishing?
To identify and provide contact information for a business or individual.
To advertise/communicate information about a one-time upcoming event
To educate, inform or advertise about a specific topic
To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly
3.02 Understand business publications.
3.02 Publications

5. 3.02 Understand business publications.
Now let’s practice!
Let’s see if you can determine the type of publication that is best suited for each scenario in the next activity.
3.02 Understand business publications.
3.02 Publications

6. Use a Business Card or Letterhead Stationery
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3.02 Understand business publications.
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7. 3.02 Understand business publications.
State Soccer Playoffs
Lake Norman HS
November 15, 2009
Asheville, NC
7:00 pm
Pay $10 to ride the bus
Use a Flyer
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3.02 Understand business publications.
3.02 Publications

8. 3.02 Understand business publications.
Use a Brochure
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3.02 Understand business publications.
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9. 3.02 Understand business publications.
Use a Newsletter
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3.02 Understand business publications.
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10. 3.02 Understand business publications.
Business Card
A publication that contains contact information for a business or individual.
the contact information often includes the name, address, phone numbers, address, web address, and a logo or picture.
Used to help its recipients remember you or your business
typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, address, and fax number
Some cards include a photograph
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3.02 Understand business publications.
3.02 Publications

11. Letterhead Stationery
The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter.
Letterhead Stationery is used by businesses, organizations, or individuals to communicate a message and relay contact information.
The Letterhead usually includes the name and logo of the company or individual, the address, phone numbers, address, website, and fax number.
When a Letterhead is used with a Business Card and envelope, the color scheme and graphics should be consistent and complementary.
Templates and wizards are commonly used to create letterhead stationery.
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3.02 Understand business publications.
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12. 3.02 Understand business publications.
Flyer
A one-page document used by a business or individual to advertise or provide information about a one-time upcoming event.
Examples: a play or a PTSA meeting
Typically used to convey information that is temporary in nature and has a short life span.
Advertises a single event and is used for a one-time purpose.
Distributed via an attachment to , by posting on bulletin boards or telephone poles, or handed out on the street.
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3.02 Understand business publications.
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13. 3.02 Understand business publications.
Brochure
Used by an organization or individual to inform or advertise
such as, a description of the AP program at a school, or the pathways within each career cluster, or a course description for Computer Applications, and product descriptions
Used to provide information, educate, or advertise a specific topic or product
More long-term nature than that of a flyer
Describes a single entity in detail
such as, a course or a product or service
A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics.
May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form
3.02 Understand business publications.
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14. 3.02 Understand business publications.
Newsletter
A publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly
Used to provide informational updates to a specific club, group, organization, agency, or business
Describes a variety of events over a specific time period
Usually tailored to a specific group
Typically formatted in columns with side headings, graphics, and text boxes
Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs
3.02 Understand business publications.
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3.02 Publications