1. The New Canada Presented by: Dr. Darrell Bricker
© 2016 Darrell Bricker. All rights reserved. Contains Proprietary information and insights may not be disclosed or reproduced without the prior written consent of the presenter.

2. The Forces of Change Are Creating a New Canada

3. We Don’t Know Our Own Country Anymore

4. Let’s Have Some Fun!

5. So, how well do you think you know your country and fellow Canadians?
Let’s find out…
68%
of Canadians enjoy quizzes

6. ATLANTIC CANADA Oh Canada, eh?
Province/Region most likely to support the de-criminalization of marijuana?
ATLANTIC CANADA

7. Oh Canada, eh?
Province/Region that hates taxes the most?
QUEBEC

8. SASKATCHEWAN Oh Canada, eh?
Province/Region that Most Supports Canada’s Navy:
SASKATCHEWAN

9. ATLANTIC CANADA Oh Canada, eh?
Province/Region most religious, most believes the devil is active and most believes we’ll all perish in battle of Armageddon?
ATLANTIC CANADA

10. ATLANTIC CANADA Oh Canada, eh?
Province/Region has the most fire detectors, fire escapes and fire extinguishers?
ATLANTIC CANADA

11. Oh Canada, eh?
Province/Region least likely to believe Canada would be better off if immigrants went back where they came from?
ALBERTA

12. Actual: 2% (-18.5 points) Oh Canada, eh?
Percentage of Canadians who are Muslim:
Average Guess: 20.2%
Actual: 2% (-18.5 points)

13. Oh Canada, eh?
BOSTON CREAM
18%
What’s Canada’s favourite donut?

14. We’ve Changed…

15. The Old Canada
is giving way to
the New Canada

16. The Old Canada English and French—very white
More Rural—focus on natural resources
Big families, big households
Values Of Elite Accommodation— driven by white men in Toronto, Montreal and Ottawa
Eyes on the Atlantic, fear of the US.
Trusting Of Public Authorities And Institutions — (Peace, Order and Good Government)

17. Demography

18. Historical Age Pyramid for Canada
1961
MALE
FEMALE
2011

19. The Fertility Rate Drop
Fertility Rate, Canada: 1921 – 2011
(average number of children a woman aged 15 to 49 would have in her lifetime)

20. Decline Everywhere

21. Fertility in 10 Biggest Countries Cut by Half in Last Half Century…
Avg. 1960
5.2
Avg. Today
2.5

22. Average Lifespan of Canadians

23. Number of Canadians Aged 100+
7,900
By 2061 this will climb to
78,300
—the size of Victoria, B.C.

24. Ratio of Centenarian Women to Men?
5:1

25. Population 65 Years and Over, by Region 2011 and Projected 2036 (percent)

26. Rural vs. Urban Population in Canada: 1851—2011
Note: The rural population for 1981 to 2006 refers to persons living outside centres with a population of 1,000 AND outside areas with 400 persons per square kilometre. Previous to 1981, the definitions differed slightly but consistently referred to populations outside centres of 1,000 population. Source: Statistics Canada, Census of Population, 1851 to Last modified:

27. The Big Shift: Share of Population by Region
1961 
2016

28. The Big Shift Continues: Population Growth 2011 – 2016
New Brunswick -0.5

29. Population Growth for Major Cities
Calgary
Vancouver
Toronto
Ottawa/Gatineau
Montreal 
Halifax

30. Ten Fastest Growing Metropolitan Areas
Calgary
Edmonton
Saskatoon
Regina
Lethbridge
Kelowna
Guelph
Victoria
Oshawa
Winnipeg 

31. Ten Slowest Growing Metropolitan Areas
Saint John
Thunder Bay
Greater Sudbury
Kingston
Saguenay
Belleville
Peterborough
Trois-Rivières
Windsor
Halifax 

32. We Have a Problem…

33. Working Age for Canada
Historical
Projected
(percent)

34. Working Age and Dependency for Canada
1971
In 1971 there were 6.6 people of working age for each senior
6.6
PER
2012
In 2012 there are 4.2
4.2
PER
2036
Projections put the ratio at 2 to 1 in 2036
2.3
PER

35. Median Net Worth of Canadian Families

36. But…

37. Population Growth for the G8
Canada Leads the Pack
United States UK
Italy
Russia
France
Germany
Japan 

38. WHY THE SURGE?

39. Immigration

40. Change in Immigrant Entry Classification Emphasis on ECONOMIC IMMIGRANTS
1986
2015
99,354
271,845
Economic Immigrants 36%
Family Class 24%
Economic Immigrants 63%
Family Class 42%
Refugees 19%
Other Immigrants 2%
Refugees 13%

41. Top 10 Countries of Birth of Recent Immigrants to Canada
1970
NOW
(Caribbean)

42. Foreign Born Population By Region 2011

43. 9 of 10 Immigrants Live in Urban Canada

44. Foreign Born - As a % of City Population:

45. Will This Change?

46. Top Countries for Relocation: Canada Near the Top…
Mentions smaller than 5% are not shown.
FL3. Still assuming you had a full-time job opportunity abroad, which country would you most want to relocate to?
Base: All Employed Respondents: n= 12827

47. Our International Brand is a Draw

48. How The World Views Canadians:
A place I’d like to visit
Some of most beautiful landscapes in the world
Friendly
Where rights & freedoms are respected
Polite
Educated
Hard working
One of the best qualities of life anywhere in the world
One of the best healthcare systems in the world
Care about the environment

49. How The World Views Canadians:
Different than people in the U.S.A
Financially well off
Someone I would welcome into my house for a meal
Tolerant of people of different racial/cultural backgrounds
Welcoming to immigrants
Cool
A leader in working for peace/human rights around the world
If I had a choice I would move to Canada
Canadians are sexy

50. The Transition to a New Canadian Mindset

51. The New Canada More Urban-Suburban, Multi-Cultural Older, More Female
Smaller families, households
Increasing Generational Divide
Eyes on the Pacific
Tolerant, Opinionated, Demanding, Difficult
“We The North”

52. The Canadian Consumer Citizen Demand Shift
Age
Urban/Suburban
Ethnicity

53. The New Canada
For You…
Look to cities, suburbs – GTA to the West. More, smaller households. Fewer kids. What do you have for them?
“Well-derly.” Better health, concentrated wealth. Satisfying delayed dreams – the “bucket list.” Potential for premium.
Younger generations – crushing debt, crushed dreams. Make it meaningful and affordable.
Single women at both ends of age scale – what’s available for them?
Eyes on the Pacific. Make it culturally accessible.

54. Redemption: So, now you get a second chance…
How well do you know Canada and your fellow Canadians?

55. ATLANTIC CANADA Oh Canada, eh?
Province/Region has the most fire detectors, fire escapes and fire extinguishers?
ATLANTIC CANADA

56. TAGALOG (Philippines) Oh Canada, eh?
The Fastest Growing Language in Canada:
TAGALOG
(Philippines)

57. Oh Canada, eh?
Province/Region Most Likely to Believe that Aliens have Come Down From Another Planet and are Actually Walking Among Us, Disguised, Today:
ALBERTA

58. Oh Canada, eh?
Province/Region Believe they Belong First and Foremost to the Country, and Not Their Province:
ONTARIO

59. Oh Canada, eh?
Province/Region most likely to have used a mobile device in the bathroom – and most likely to scoop it out if it falls in?
PRAIRIES

60. Oh Canada, eh?
Canadian city where women are most satisfied with their love life, body image, their personal health and satisfaction overall?
Where Darrell lives
TORONTO

61. Thank You