1. A Level PE
Mr Wills
12/10/2018

2. Positive and negative impacts
On……
Society
Individual sports
Performers
Spectators

3. Study tip
When describing the factors leading to the commercialisation of physical activity and sport, comment on the growth in participation and spectatorship, the increase in media interest and links between professional sports performers, sponsorship and advertising.

4. Coverage of sport by the media today and reasons for the changes since 1980’s
Sport is a commodity of commercial organisations.
Media help to promote sport and commercial partners
Golden triangle – sport – sponsorship - media

5. Coverage of sport by the media today and reasons for the changes since 1980’s
In the 1980s., media coverage of sport was significantly different from the coverage today.
Sexism was a feature of the sports coverage at the time, with very little attention paid to female sport.
Internet did not exist – 1989
Satellite TV did not exist

6. Television Terrestrial – free-to-air (BBC, ITV, C4, C5)
Satellite – subscription (Sky, Virgin, BT)
Pay-per-view (Box office)

7. Radio
Dedicated sports stations
Local and national radio

8. Written press Newspapers
Tabloids; tend to have large sections devote to sport, focus on popular and male dominated sports
Broadsheets; more depth, more variety, still male dominated
Magazines – sport specific, famous/celebrity athletes.

9. Internet
Sports websites
Club sites
Social media

10. Internet
Sports websites
Club sites
Social media

13. Coverage of sport by the media today and reasons for the changes since 1980’s