1. MINORITY AND GENERATIONAL RECRUITMENT STRATEGIES

2. Minority Recruitment – Why does it matter?
The frequency of underlying risk factors for some cancers differs among racial and ethnic groups
Some of these factors result from:
Genetic variants that are more common in certain subpopulations than in others
Lifestyle and socioeconomic issues which influence risk bias
Research participants should be representative of the people who will benefit as a result of the study

3. Minority Composition of U.S. Population
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However, minorities are less than 5% of clinical trial participants

4. Minority Recruitment – Where can I find them?
The first step in engaging minorities in clinical trials is finding them:
70% of African Americans reside in 2,500 out of 38,000 zip codes
50% of Hispanics reside in 1,500 out of 38,000 zip codes
Native Americans reside mostly in tribal areas
These minority populations are served by approximately 500 hospitals and 40,000 primary care physicians*
*National Health Index

5. Minority Recruitment – How do we engage with them?
Shared characteristics and strategies among minority subpopulations:
Ask for Physician referrals
Conduct outreach through local religious institutions and community leaders
Build trust, educate participants, and raise awareness through community-based organizations
Elicit the support of trusted community leaders
Make participants feel that they are valued and appreciated
Assign someone of the same minority group as part of the recruitment team
Engage with the caregiver

6. Use the image of an individual of the same minority group in materials.

8. Minority Recruitment – Highlighted Characteristics and Strategies
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Make a concerted effort to overcome history of distrust
Use African-American social networks

9. Minority Recruitment – Highlighted Characteristics and Strategies
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Include multi-national and multi-lingual individuals
Address their fatalistic attitude towards sickness
Organize face-to-face educational lectures to inform the community

10. Minority Recruitment – Highlighted Characteristics and Strategies
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Consider that they are a large and diverse ethnic group
Create materials in English and Spanish

11. Minority Recruitment – Highlighted Characteristics and Strategies
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Study their cultural sensitivities
Reach out through tribe leaders

12. Minority Recruitment – Highlighted Characteristics and Strategies
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Use images depicting same- sex couples and parents, LGBT families
Use LGBT friendly symbols
Reach out to them on LGBT websites and publications

13. Generational Recruitment
Age demographics impact recruitment strategies
Use applicable messages
Use different delivery mechanisms
Use a varied media mix

14. Generational Recruitment – Who Are They?

15. Generational Recruitment – Highlights of Recruitment Strategies
Use visual communications and the web, social media
Trigger word-of-mouth communications on college and university boards and websites

16. Generational Recruitment – Highlights of Recruitment Strategies
Require a lot of information to make a decision
Prefer an informal communication style
Value the opinion of their peers

17. Generational Recruitment – Highlights of Recruitment Strategies
Use visuals that appeal to their family values and sense of responsibility toward others
Use websites
Organize educational lectures

18. Generational Recruitment – Highlights of Recruitment Strategies
Reach out to referring physicians
Use direct mail

19. Minority and Generational Recruitment Strategies
Takeaways
Remember they won’t come to you
Use appropriate age and subpopulation strategies
Establish strong relationships with the communities

20. Questions
Questions?