1. Lecturer, Malmö University
Service Perspective in Real Estate Management: A study of the Swedish Real Estate Industry
Peter Palm
Ph. D. Candidate, KTH
Lecturer, Malmö University

2. Overall Purpose
Investigate the Swedish real estate industries shift towards a service focus

3. Study
Map how the service focus is espoused in the companies’ annual reports and by the top-management
Annual reports of 15 real estate companies for 5 years
CEO´s statement,
Business concept
Corporate information
Interview with 15 top-mangers

4. Participating companies

5. Theoretical basis Service-Dominant Logic and goods-Dominant logic
S-D Logic (as defined by Vargo and Lusch 2004)
Service as a process
G-D Logic (as defined by Vargo and Lusch 2004)
Service to support the premises

6. Findings Examples of the Goods perspective
Our main task is to make sure of the properties and technology. And then, from the contracts regulation, take care of our tenants
How the managemnt is carried out is depending on the object requirements. It si seldom the same between two objects because they require different treatment. Then there are the tenants and also they differ from one object to another

7. Findings Examples of a Service perspective
We like it when our customer call us and say “we will need this and that in the future, can you manage it?” Because that is exactly our job to facilitate our customers requests
The purpose of our activity is to solve our customers problems so that they can focus on their core business

8. Conclusions
Almost all of the companies has a customer or service agenda.
But
The main focus is on the physical premises and when offering service it is from the physical premises as bas