1. Virtual High Street Tapas Bar Florist Computer Repairs Letting Agent Accountants News Agent Sandwich Shop Community Centre Dental Technician Plumbing Suppliers Sign Printing Car Cleaning Service MOT Conservatory Making & sales Party Planner/ Fancy Dress Van Hire Cafe Painter/ Decorator Carpenter CleaningBusiness Marketing Consultant Web Designer Mobile Hairdressers High Street Industrial Park Residential Hot Food Van Accommodation and Food Services Franchisee + up to 20 employees - Annual turnover: £1,500,000 Wholesale and Retail: Employer + 1-5 employees - Annual turnover: £500,000 Information and Communication: Employer + 3 part- time employees - Annual turnover: £100,000 Real Estate Activities: Franchisee + 3 full time employees + 2 part- time employees- Annual turnover: £250,000 Financial and Insurance Activities: 2 partners, 3 employees - Annual turnover £250,000 Wholesale and Retail: Employer + 5 employees- Annual turnover: £550,000 Accommodation and Food Services: Franchisee + 5-10 employees Annual turnover: £500,000 Accommodation and Food Services: Employer + 1 employee - Annual turnover: £150,000 Human Health and Social Work: Employer + 2 part-time employees - Annual turnover: £150,000 Transport and Storage: Employer + 2 part-time employees - Annual turnover: £50,000 Construction: Employer + 1 full-time employee - Annual turnover: £80,000 Arts, Entertainment and Recreation: Employer + 5 part-time employees - Annual turnover: £70,000 Mining and Quarrying; electricity, Gas, Air, Water: Employer + 2 part-time employees - Annual turnover: £130,000 Other Service Activities Manager + rota of 15 part-time staff- Annual turnover: £200,000 Other Service Activities: Owner + 1-5 employees - Annual turnover: £180,000 Wholesale and Retail: Owner + 1-5 employees - Annual turnover: £550,000 Construction: Employer + 2 part-time employees - Annual turnover: £100,000 Arts, Entertainment and Recreation: Manager + rota of 20 part-time staff - Annual turnover: £80,000 Professional, Scientific and Technical: Employer + 1 full-time employee - Annual turnover: £70,000 Construction: Employer + 2 part-time employees – Annual turnover: £65,000 Professional, Scientific and Technical: Employer + 1 part-time employee– Annual Turnover: £70,000 Other Service Activities: Employer + 1 employee – Annual turnover: £35,000 Other Service Activities: Owner – Annual turnover: £45,000 Accommodation and Food Services: Owner + 5-10 employees - Annual turnover: £300,000 To Use: When playing Slide Show click on the business to view details in pop-up box. Click on business again to hide details. **All averages worked out based on Table 4 and 5 from the Department of Business Innovation and Skills bis.gov.uk (2011)

2. Virtual High Street Key Tapas Bar - Accommodation and Food Services Franchisee + up to 20 employees - Annual turnover: £1,500,000 Florist - Wholesale and Retail: Employer + 1-5 employees - Annual turnover: £500,000 Computer Repairs - Information and Communication: Employer + 3 part-time employees - Annual turnover: £100,000 Letting Agent - Real Estate Activities: Franchisee + 3 full time employees + 2 part-time employees- Annual turnover: £250,000 Accountant - Financial and Insurance Activities: 2 partners + 3 employees - Annual turnover £250,000 News Agent - Wholesale and Retail: Employer + 5 employees- Annual turnover: £550,000 Sandwich Shop- Accommodation and Food Services: Franchisee + 5-10 employees Annual turnover: £500,000 Community Centre - Arts, Entertainment and Recreation: Employer + 5 part-time employees - Annual turnover: £70,000 Dental Technician - Human Health and Social Work: Employer + 2 part-time employees - Annual turnover: £150,000 Plumbing Suppliers - Mining and Quarrying; electricity, Gas, Air, Water: Employer + 2 part-time employees - Annual turnover: £130,000 Sign Printing - Other Service Activities Manager + rota of 15 part-time staff- Annual turnover: £200,000 Car Cleaning Services - Other Service Activities: Owner + 1-5 employees - Annual turnover: £180,000 MOT - Wholesale and Retail: Owner + 1-5 employees - Annual turnover: £550,000 Conservatory Making and Sales - Construction: Employer + 2 part-time employees - Annual turnover: £100,000 Party Planner/ Fancy Dress - Arts, Entertainment and Recreation: Manager + rota of 20 part-time staff - Annual turnover: £80,000 Van Hire - Transport and Storage: Employer + 2 part-time employees - Annual turnover: £50,000 Painter/Decorator - Construction: Employer + 1 full-time employee - Annual turnover: £80,000 Web Designer - Professional, Scientific and Technical: Employer + 1 full-time employee - Annual turnover: £70,000 Carpenter - Construction: Employer + 2 part-time employees – Annual turnover: £65,000 Marketing Consultant - Professional, Scientific and Technical: Employer + 1 part-time employee– Annual Turnover: £70,000 Cleaning Business - Other Service Activities: Employer + 1 employee – Annual turnover: £35,000 Mobile Hairdressers- Other Service Activities: Owner – Annual turnover: £45,000 Café - Accommodation and Food Services: Owner + 5-10 employees - Annual turnover: £300,000 Hot Food Van - Accommodation and Food Services: Employer + 1 employee - Annual turnover: £150,000 **All averages worked out based on Table 4 and 5 from the Department of Business Innovation and Skills bis.gov.uk (2011)

3. Tapas Bar Computer Repairs News Agent Florist Letting Agent Accountants Sandwich Shop Party Planner/ Fancy Dress Marketing Consultant Web Designer Mobile Hairdressers High Street Industrial Park Residential Community Centre Dental Technician Plumbing Suppliers Sign Printing Car Cleaning Service MO T Conservatory Making & sales Van Hire Cafe Painter/ Decorator Carpenter CleaningBusiness Hot Food Van Virtual High Street **All averages worked out based on Table 4 and 5 from the Department of Business Innovation and Skills bis.gov.uk (2011)