1. AN ADVERTISING CASE STUDY

2. Client’s Objectives:
Drive qualified traffic to their website
Add nonprofit professionals to their list for additional marketing
Timing: Fall 2016
Products Leveraged:
Direct introducing their service to 9,000+ subscribers
Partner Post with Podcast (Download of useable template)
Interstitial to start a free account to capture s
Banner Ad on related content pages (728x90)
Expected Results:
Direct “Opens”/40 “Clicks”
Partner Post/ Podcast: 100 Views
100 new “free accounts”
Banner Ad: 20,000 Impressions and 200 Clicks
Increased visits to website and brand awareness

3. Advertising case study
The Actual Results far exceeded the goals of this TNP Advertising Partner’s Expectations and
TNP delivered on all commitments.
TNP delivers results!
Website Traffic:
Visits grew by more than 400%
Average visit time increased by more than 2000%
OUTPERFORMED Facebook Campaign by over 300%
Direct
1204 “Opens”; 130% of Goal
50 “Clicks”; 125% of Goal
Partner Post/ Podcast; 120% of Goal
120 Views/Average time on page: 4:53
45 Downloads of Podcast over 2 weeks
Added 238 new “free accounts”
238% of Goal
Banner Ad:
115,000 Impressions; 575% of Goal
245 Clicks; 123% of Goal
For more information, contact Debra Walker

4. Advertising case study
Success stories from our partners:
“50% of our business in 2016 came from TopNonprofits.”
“In only 48 hours, our program was up and running and delivering hundreds of new leads to us.”
“After a test with TNP, two years ago, outperformed other channels, we are running 3 programs.”
”TopNonprofits is our best resource for new business and a true partner; genuinely concerned with our success.”
For more information, contact Debra Walker